From Visitors to Customers: Understanding the Importance of Lead Funnels

From Visitors to Customers: Understanding the Importance of Lead Funnels

One of the most important parts of marketing, and sales for that matter is lead generation. Without leads, it’s hard if not impossible to make sales. Research shows that 58 percent of businesses face challenges around lead generation. Lead funnels offer the missing piece of your marketing puzzle. What are they and why are they so essential? Read on to learn more about the importance of lead funnels.

What Are Lead Funnels and why are they important?

You probably already run ads or have an email list. Trouble is, some businesses run each of these things as separate marketing activities. They’re not separate at all. Each one feeds into the other. This is where the importance of lead funnels comes in. They streamline your marketing by aligning these different activities. In short, you want to direct everyone to one destination—the top of your funnel. From there, you channel visitors along a path that leads them to buy from you.

What Does a Lead Funnel Look Like?

Most lead funnels are built on the AIDA principle. You can use different tactics at each of those stages to build your funnel.

A – Building Awareness

This is where you use social media ads or search engine optimization to bring people to your site. Even referrals count towards attention and awareness. 84 percent of people will trust word-of-mouth before a marketing campaign. A referral or affiliate scheme can incentivize happy clients to bring you more leads.

I – Generating Interest

Your awareness efforts bring visitors to your landing page. These can be simple, but they need to show a potential lead:

  • Why/how your service will help them
  • Why they can trust you to deliver
  • What to do next

Use a single call-to-action on your landing pages, so you don’t confuse visitors.

D – Making a Decision

Now you need to get your visitor to make a decision. Once they do, they become an official lead. Your landing page might lead to an automated email sequence. They might get a free trial. Or they could book a free consultation.

A – Take Action

This is the final stage of the main lead funnel. They’ll either take the action or they’ll leave. Make sure the action fits what you offer. It should be easy to complete, with a clear benefit.

Why Does Your Business Need a Lead Funnel?

You can see how straightforward they can be. They’re also very lucrative. They lead to more conversions from ads or organic traffic because there’s somewhere to send potential customers. It also means your content has a destination for readers too. Funnels provide better leads since lead funnels screen out the ‘wrong’ people. You won’t spend time and money trying to convert someone who won’t buy from you. That’s why they’re sometimes called a lead qualification funnel. A good funnel lets visitors self-select as potential customers. You can remarket to anyone who reaches the decision stage but doesn’t convert. Your offer might not be great for them now, but who knows where they’ll be in six months? Set up as many funnels as you have products or services. Once they’re running, they work overnight with very little input required. Think of lead funnels as 24-hour salespeople.

Set Up Your Lead Funnels

Lead funnels are your secret weapon in running your marketing on auto-pilot. They need to be simple and directed towards the action a customer needs to take. Once they’re up and running, you can focus on nurturing your existing leads to buy more. Want to set up a winning lead funnel for your business? Book a free consultation today.

Why Social Media Marketing is Useful for Every Business

Why Social Media Marketing is Useful for Every Business

If you own a business, and you’re not using social media marketing, you’re missing out on some serious business opportunities. There are over 3.8 billion people using social networks. This means there is an endless number of potential customers waiting to purchase your services and products.

Social media marketing not only helps to increase your brand awareness, but it will also help you to increase your sales, and build relationships with your audience. Because of this, social media has become the most impactful space for social and professional networking. 

The only question is, how and why does social media marketing increase your business? Also, how can you build an effective social media marketing strategy? 

Thankfully, that is exactly why we created this article. Keep on reading to learn more about social media marketing and beyond. 

Connect Better With Your Audience

According to research, over 72% of consumers prefer to purchase from a company that reflects the same values as them. This means that you can use social media to share an insight into your world with your customers, leading to a relationship of shared values.

The more authentic you seem, the more you can “humanize” your brand, and others can relate to you, leading to more sales. 

Target Your Ideal Audience

One secret to selling your product successfully is finding the right people to sell to. It isn’t all about the quantity of your audience, but more about the quality. Since there are over 221.6 million Americans currently using Facebook, there is no shortage of people to sell your products to.

However, this doesn’t mean that all of those people are the right customers for you. This is why social media marketing on Facebook is brilliant for narrowing down on the right people. With the help of a Facebook ads professional, you can create specific ads that help you to find your exact client persona.

Draw More Traffic To Your Website

You could have the most visually appealing website on the entire internet, but if no one can see it, it is virtually useless. Social media provides the perfect opportunity for you to attract customers and draw them towards your website. Not only does this increase your SERP results, but it will improve your overall conversion rates too.

It Is More Affordable

Let’s be honest, digital marketing can get quite expensive! There are multiple ways to spend a lot of money on ads, design, and strategies. Thankfully, social media is completely free to use, all you have to do is make an account, profile, and get networking.

In a matter of hours, you can have an account on Instagram, Facebook, LinkedIn, Twitter, and YouTube for absolutely free. Then, once you are ready, you can start advertising on these platforms and draw in some serious customers.

Learn More About the Benefits of Social Media Marketing

If you are ready to increase your brand awareness, draw in more customers, and skyrocket your sales, you need to create an effective social media marketing strategy.

To learn more, book a free consultation with us! 

How to Build a Social Media Strategy for Small Businesses

How to Build a Social Media Strategy for Small Businesses

Social media can be extremely powerful if you own a small business and aim to boost its success. But a few witty captions and artsy snaps won’t cut the mustard. In order to make the most out of platforms like Facebook, Instagram, and Twitter, you need a well-crafted, bulletproof social media strategy.

Does it feel a little daunting? No worries. Read on to find out how, and why, you should design and implement your very own marketing strategy following our five easy steps below.

Draw up a Plan

Any strategy needs to be based on a solid, effective plan of action. This, of course, applies to social media as well: you can’t expect to become successful overnight, that’s why you need a well-thought-out plan.

Who do you want to reach? Why? What type of product or service do you want to promote? Try to answer at least some of these basic questions if you’re serious about social media marketing.

Pick Your Platform

Gone are the days when MySpace was the main social media platform. Now, you are spoilt for choice. But be picky when it comes to deciding which platform you want to use to showcase your business.

Why? Because each social network offers different types of content and engagement. By choosing the one that’s best in line with your company, you’ll maximize your chances to succeed.

Engage With Your Niche

After you’ve picked a platform, you want to work out what type of people to communicate with. You need to do this in order to craft and publish compelling content that attracts the right audience and boosts your brand.

Make sure you respond to comments, encourage feedback, and give your audience a way to make their voice heard. Engagement is absolutely key when it comes to a successful social media strategy.

Be Eye-Catching

This applies especially if you decide to use an image-centered social media like Instagram or Pinterest. You want to design a beautiful timeline of photos, and share content that is visually appealing.

Powerful images tend to stick with people a lot longer than written captions, so go all in.

Discover More With Analytics

Platforms like Instagram and Facebook have in-built analytics tools that you can use to find out a bit more about your account, your followers, and your performance.

If you know where you’re performing well, you’ll be able to do more of that. Equally, if you learn what doesn’t work, you’ll have the chance to tweak and improve.

Build a Social Media Strategy for Business Success

Crafting and following your unique social media strategy should now be a cinch, with our advice above.

Are you ready to make the most of social media tools to supercharge your business?

If you are hungry for more insight into digital marketing, social media, and online businesses, then why not contact us and book a free consultation?

5 Ways To Grow Your Marketing Funnel

5 Ways To Grow Your Marketing Funnel

More and more people are choosing to shop online.

That means your online marketing funnel needs to be better than ever. To accomplish this goal, you need to have a funnel that provides enough awareness and evaluation that influences someone to purchase your product.  

After someone purchases from your sales funnel, the goal is to make them a lifelong customer. You want to incentivize your customers to come back. 

If your marketing funnel is underperforming, you should consider these top 5 tips on how to optimize it. These tips can help turn more leads into paying customers. 

1. Understand Your Customers

As with any marketing strategy, it’s critically important that you understand your customers. Your funnel will not work if your customers don’t understand how your business can help them. 

If you want to understand and target your core market, you need to know as much information about them as possible It means understanding their behavior, interests, demographics, age, and most importantly, understanding their problems. 

The more you know about your target market, the better you can create content that is designed for them. 

If you need help figuring out your audience, check out this blog post that can help. 

2. Make Changes If Needed 

If your funnel is a 3-step process, it’s important that you figure out if you need to make changes. 

For example, your target market might be downloading a lead magnet, but they might not be opening your email sequence after they download the lead magnet. Or maybe they aren’t buying from your sales page. 

It’s important to test different variations of your copy in your funnel to see what performs the best. 

3. What Does Your Brand Mean to Customers? 

You want your brand to tell a story. Your brand should be evident throughout your funnel. It shouldn’t be confusing when someone goes through it. 

If someone is going through your funnel, they need to see how your brand can help them. They need to see why it’s different from your competitors. 

4. Produce More High-Quality Content

Another way to grow your marketing funnel is to create more blog content. The more content you have, the more your target market can find you on Google searches. 

When you produce high-quality SEO content, it helps your business website rank higher, which gives you more visibility and more leads. 

5. Incentivize The Customers to Return

Lastly, after someone purchases from your funnel, you want to give them a reason to come back. You want to incentivize them with rewards or loyalty points. 

Having a reward system will ensure that customers come back because they want something free or something discounted when they buy from your business. 

Now You Know How to Grow Your Marketing Funnel

Optimizing your funnel takes a lot of strategy and work. You have to understand the customer and understand what they are looking for. 

These strategies can help you grow your marketing funnel and helps you generate more leads. 

If you have questions about your marketing funnel, you can contact us here

The Importance of Good Reviews for Restaurants: 5 Facts to Know

The Importance of Good Reviews for Restaurants: 5 Facts to Know

Did you know there are over one million restaurants currently operating in the United States? That’s a lot of competition!

If you want to stand out from the crowd and make sure your restaurant is the one that customers choose when planning a night out, you’ll need to put in some effort. Having an amazing website is a great start, but, unfortunately, that’s not enough.

Restaurants that understand the importance of good reviews will outpace their competitors every time. Not convinced? Take a look at these five important facts you need to know.

1. People Love to Read Reviews (And They Trust Them)

If you’re not sure about the importance of good restaurant reviews, this statistic should change your mind. Studies show that a shocking 90% of people read customer reviews before visiting a business.

Not only that, but a full 84% say that they trust the reviews they read just as much as a personal recommendation from a friend or family member. 

2. Reviews Make Your Restaurant More Visible

Most customers who want to try out a new restaurant will head over to Google, Yelp, or even Facebook for some ideas. If you have a steady pipeline of positive reviews coming in, the algorithms will favor your listing, making it more likely that people will see it.

3. They Offer Social Proof

Social proof is a phenomenon that occurs when the actions of others around us influence our decisions. When your restaurant has a ton of five-star ratings and raving reviews, people won’t want to miss out on the experience.

Seeing that other peers are raving about a restaurant makes potential customers feel like they want to join in on the trend too.

4. Great Reviews Increase Sales

Perhaps the most distinguishing fact when it comes to the importance of reviews for restaurants is simply that it will increase your bottom line.

A study by Harvard Business School found that a one-star increase on your Yelp rating can lead to a 5 to 9% increase in your restaurant’s revenue. 

5. They Help Personalize Your Business

Online reviews also give you a public, open forum to communicate with your customers. The importance of testimonials is that it shows potential customers what they can expect from your restaurant. But that’s not it.

Make sure you respond to every comment you receive. This shows that there’s a real person behind your brand, which makes it more likely that customers will want to support your business. Even if you get a negative review, taking the time to respond and make things right can paint your restaurant in a positive light.

Experience the Importance of Good Reviews for Yourself

Now that we’ve discussed the importance of good reviews, you’re probably ready to start enjoying the benefits. We can help!

Learn more about our online reputation management system and how it can help you grow your restaurant business. Then, contact us to get started!

7 things to help your graphic designer craft the perfect logo

7 things to help your graphic designer craft the perfect logo

Designing a logo for your business can be a complex process.  Employ the best graphic designer and issues can still crop up if you are not well informed. It is necessary for you as a client to continuously communicate with your designer to reach the best possible result. Logo designers are not created equally but even novice designers agree with the following 7 tips below.

1. Keep the design simple

A client may want to incorporate many elements in the logo and a designer may be forced to design a very complicated logo. A logo with too many complex elements often fails to create the expected impact. Keep the logo simple, ideally something that anyone can sketch in less than a minute.

2. Avoid Using Clipart

Clipart can be tempting because it is cheap and readily available. It takes a really skilled designer to make a logo look premium using clipart. Online logo makers typically use clipart, which can make your logo look like something that already exists. It’s best to stay away from clipart unless it is unique

3. Integrate the Company’s Spirit

A corporate identity should incorporate designs that reflect the company’s essence. It should represent the true nature of the business. For example, a consulting business logo should include formal colors and designs. Blue is an ideal color for consulting. On the contrary, a cartoon site may have a logo with bright shades of yellow or orange denoting fun and amusement.

This does not mean that the logo should incorporate all facets of the business. Let’s say your business quickly delivers nurses that provide multiple types of care to seniors, your logo should not be a graphic of a someone dressed as a running nurse with eight arms, enclosed in a beating heart.

4. Size matters

Your logo should maximize whatever real estate it occupies. A good logo should look great whether is stamped on a pencil or plastered on a billboard. Be sure to test this by viewing your logo on different devices from your smart watch to your big screen tv.

5. Ask for different layouts

You probably won’t start off with billboards, instead your use case may be more around business cards, websites, and promotional materials. Be sure to ask for different layouts to match the intended printed material

6. Use fewer colors

Colors play a crucial role in logo design so in most cases, use no more than two colors. Multiple colors can add all kinds of complexity from print costs to issues on third party materials. Remember you will be giving out your logo to other organizations if you want to do co-marketing or sponsorships.

Some colors that cannot be neatly transformed on some mediums. Be aware of such colors such colors. A good rule of thumb is to stick to basic primary colors.

7. Show me the vect

Vector images are made up of basic geometric shapes such as points, lines, and curves. Vector images can scale up or down in size without losing quality.  Jpeg, gifs, etc, on the other hand, are made up and pixels that do not scale as well. Logos should be created in vector programs like Adobe Illustrator. Always ask for the original vector file.

Need help with your logo?

A professionally designed logo will give your company’s image an additional boost. Contact the folks at EZtransition to design you a customized and professional logo.

EZtransition provides quality web services and products that enable North American small businesses to improve their image and quickly add value to their operation. We strive to continually improve all facets of the business in order to offer customers affordable prices and greater innovation.