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Basic Digital Marketing Services to Help Your Business Grow

Basic Digital Marketing Services to Help Your Business Grow

Want to grow your business organically? Well, you might want to consider some help from digital marketing services with these basic concepts.

When you hire an agency for digital marketing services, you’ll gain the benefit of their expertise. You’ll also gain access to operations that are tailor-made to help your business grow. 

Keep reading to learn how a digital marketing agency can assist your business practices in these fast-paced, digital times.

Search Engine Optimization 

There is a reason search engine optimization (SEO) is at the top of every agency’s list of services. It’s essential to ensure that your business shows up on search engine results pages. Therefore, SEO should drive all of your online marketing strategies.

An agency can optimize your content so that potential customers can discover it more efficiently. Then, you’ll stand out against your competitors because customers will see your product first.

Email Marketing

Email is an older tactic, but it’s certainly not dead. Email marketing is one of the most effective ways to generate leads for your business.

Building, managing, and segmenting an email contact list is complicated and time-consuming. However, it’s an essential targeted marketing piece. A full-service digital marketing agency has the experience and tools to handle these aspects easily. They’ll help you set up more effective email campaigns. 

Content Marketing

Storytelling is one of the best ways to increase brand awareness. With the right content, you can establish your company as capable of satisfying buyers’ needs. You’ll also build a winning reputation with potential clients. 

The best strategies aim to answer questions that your audience might have about your products or services.

The main focus of your brand’s content marketing strategy should be providing value. This should be done without blatantly offering your business as a solution to their problems. Therefore, you can win loyal customers without direct advertising methods.

Retargeting

Another effective marketing strategy that an agency can assist with is retargeting. This strategy allows you to reengage with individuals who have visited your website and left without making a purchase. 

Retargeting is an excellent way to remind potential customers about your products. When someone visits your website, you can attach a pixel to their device. This pixel prompts a retargeting provider to show your advertisement. However, it’s shown while the person is browsing elsewhere. Doing so can lure them back to your website to spend some money finally. 

Website Strategy

An effective website acts as an online shop window for your business. Building and managing your website ineffectively can potentially damage your online credibility. And this will undermine all of your marketing efforts. 

The goal of your website is to encourage sales. You can employ specific marketing strategies to increase website traffic and ensure that it’s working to your benefit. The right digital marketing services company can help seamlessly guide your customers to purchasing your products and services. 

Reap the Benefits of Digital Marketing Services 

You can reap the benefits of effective digital marketing services with the above strategies.

Work with an expert to craft solutions for your industry and target market so you can scale your business more effectively. Book your free consultation today!

Why SEO Is Important For Your Business

Why SEO Is Important For Your Business

Search Engine Optimization should be an essential part of any business’s marketing strategy because it can help you grow. Whether you’re just starting out or have an established small business, the facts remain the same—you need SEO to reach customers and thrive in today’s online market. 

But why is SEO important for your business? Let’s start with the basics.

53% of organic SEO traffic to websites comes from SEO. Can you say with confidence that your business has enough SEO to be found in a Google search? If not, chances are your competitors are the ones drawing in customers. 

There’s no denying the importance of SEO for your business. Let’s take a look at why.

Website Usability

Imagine this scenario: you visit a website, interested in a product or service, only to find a confusing or incomplete website. You search for 10 minutes just to find a contact page. 

The result?

You exit the page and move on to a competitor with a user-friendly website.

User-friendly websites are one of the most important reasons to implement SEO. SEO isn’t limited to ranking higher in a SERP; it encompasses everything from your online presence to your website, so make sure yours is user-friendly.

Affordability

The name of the game in business is gaining traction online without breaking the bank. And SEO is the perfect way to do this. 

Whether you create blog posts rife with keywords or spend time on perfecting your web copy, there’s no denying that SEO is one of the most affordable ways to grow your business. 

Local SEO appeals to customers in close range, helping to grow your business, increase site traffic, and build your online presence.

Leave the Competition in the Dust

You know how amazing your business is, and you want others to know, too. But what happens when you have direct local competition? And what happens if said business is established, and you’re brand new to the industry?

Take a look at your competitor’s website. Do they even have one? If so, does it have any type of organic search engine optimization?

If their website is lacking (and even if it isn’t), this is your opportunity to come out ahead and bypass the competition. Create engaging content that draws in readers—and customers—and shows them why you’re the better choice. 

Trust

When you perform a Google search, which result are you most likely to click on? If you answered, “The first one,” you’re not alone. More than 25% of people click the first result, which is why you want to be in the top spot. 

Trust is a powerful thing between a customer and a business. As you improve your SEO, you’ll increase brand awareness, ranking higher in a SERP. The higher you rank, the more trust you’ll build within the community, and the more visits you’ll get to your website. 

The Importance of SEO

Now that you know the importance of SEO, it’s time to do something about it. If you’re ready to leave the competition behind and stand out in your industry, SEO is the way to go. 

And we can help.

EZtransition is here to increase your brand visibility while improving your organic SEO. Contact us today and book a free consultation. We handle everything from social media to advertising and email marketing automation, so you can focus on what matters most—connecting with your customers. 

From Visitors to Customers: Understanding the Importance of Lead Funnels

From Visitors to Customers: Understanding the Importance of Lead Funnels

One of the most important parts of marketing, and sales for that matter is lead generation. Without leads, it’s hard if not impossible to make sales. Research shows that 58 percent of businesses face challenges around lead generation. Lead funnels offer the missing piece of your marketing puzzle. What are they and why are they so essential? Read on to learn more about the importance of lead funnels.

What Are Lead Funnels and why are they important?

You probably already run ads or have an email list. Trouble is, some businesses run each of these things as separate marketing activities. They’re not separate at all. Each one feeds into the other. This is where the importance of lead funnels comes in. They streamline your marketing by aligning these different activities. In short, you want to direct everyone to one destination—the top of your funnel. From there, you channel visitors along a path that leads them to buy from you.

What Does a Lead Funnel Look Like?

Most lead funnels are built on the AIDA principle. You can use different tactics at each of those stages to build your funnel.

A – Building Awareness

This is where you use social media ads or search engine optimization to bring people to your site. Even referrals count towards attention and awareness. 84 percent of people will trust word-of-mouth before a marketing campaign. A referral or affiliate scheme can incentivize happy clients to bring you more leads.

I – Generating Interest

Your awareness efforts bring visitors to your landing page. These can be simple, but they need to show a potential lead:

  • Why/how your service will help them
  • Why they can trust you to deliver
  • What to do next

Use a single call-to-action on your landing pages, so you don’t confuse visitors.

D – Making a Decision

Now you need to get your visitor to make a decision. Once they do, they become an official lead. Your landing page might lead to an automated email sequence. They might get a free trial. Or they could book a free consultation.

A – Take Action

This is the final stage of the main lead funnel. They’ll either take the action or they’ll leave. Make sure the action fits what you offer. It should be easy to complete, with a clear benefit.

Why Does Your Business Need a Lead Funnel?

You can see how straightforward they can be. They’re also very lucrative. They lead to more conversions from ads or organic traffic because there’s somewhere to send potential customers. It also means your content has a destination for readers too. Funnels provide better leads since lead funnels screen out the ‘wrong’ people. You won’t spend time and money trying to convert someone who won’t buy from you. That’s why they’re sometimes called a lead qualification funnel. A good funnel lets visitors self-select as potential customers. You can remarket to anyone who reaches the decision stage but doesn’t convert. Your offer might not be great for them now, but who knows where they’ll be in six months? Set up as many funnels as you have products or services. Once they’re running, they work overnight with very little input required. Think of lead funnels as 24-hour salespeople.

Set Up Your Lead Funnels

Lead funnels are your secret weapon in running your marketing on auto-pilot. They need to be simple and directed towards the action a customer needs to take. Once they’re up and running, you can focus on nurturing your existing leads to buy more. Want to set up a winning lead funnel for your business? Book a free consultation today.

Why Social Media Marketing is Useful for Every Business

Why Social Media Marketing is Useful for Every Business

If you own a business, and you’re not using social media marketing, you’re missing out on some serious business opportunities. There are over 3.8 billion people using social networks. This means there is an endless number of potential customers waiting to purchase your services and products.

Social media marketing not only helps to increase your brand awareness, but it will also help you to increase your sales, and build relationships with your audience. Because of this, social media has become the most impactful space for social and professional networking. 

The only question is, how and why does social media marketing increase your business? Also, how can you build an effective social media marketing strategy? 

Thankfully, that is exactly why we created this article. Keep on reading to learn more about social media marketing and beyond. 

Connect Better With Your Audience

According to research, over 72% of consumers prefer to purchase from a company that reflects the same values as them. This means that you can use social media to share an insight into your world with your customers, leading to a relationship of shared values.

The more authentic you seem, the more you can “humanize” your brand, and others can relate to you, leading to more sales. 

Target Your Ideal Audience

One secret to selling your product successfully is finding the right people to sell to. It isn’t all about the quantity of your audience, but more about the quality. Since there are over 221.6 million Americans currently using Facebook, there is no shortage of people to sell your products to.

However, this doesn’t mean that all of those people are the right customers for you. This is why social media marketing on Facebook is brilliant for narrowing down on the right people. With the help of a Facebook ads professional, you can create specific ads that help you to find your exact client persona.

Draw More Traffic To Your Website

You could have the most visually appealing website on the entire internet, but if no one can see it, it is virtually useless. Social media provides the perfect opportunity for you to attract customers and draw them towards your website. Not only does this increase your SERP results, but it will improve your overall conversion rates too.

It Is More Affordable

Let’s be honest, digital marketing can get quite expensive! There are multiple ways to spend a lot of money on ads, design, and strategies. Thankfully, social media is completely free to use, all you have to do is make an account, profile, and get networking.

In a matter of hours, you can have an account on Instagram, Facebook, LinkedIn, Twitter, and YouTube for absolutely free. Then, once you are ready, you can start advertising on these platforms and draw in some serious customers.

Learn More About the Benefits of Social Media Marketing

If you are ready to increase your brand awareness, draw in more customers, and skyrocket your sales, you need to create an effective social media marketing strategy.

To learn more, book a free consultation with us! 

How to Build a Social Media Strategy for Small Businesses

How to Build a Social Media Strategy for Small Businesses

Social media can be extremely powerful if you own a small business and aim to boost its success. But a few witty captions and artsy snaps won’t cut the mustard. In order to make the most out of platforms like Facebook, Instagram, and Twitter, you need a well-crafted, bulletproof social media strategy.

Does it feel a little daunting? No worries. Read on to find out how, and why, you should design and implement your very own marketing strategy following our five easy steps below.

Draw up a Plan

Any strategy needs to be based on a solid, effective plan of action. This, of course, applies to social media as well: you can’t expect to become successful overnight, that’s why you need a well-thought-out plan.

Who do you want to reach? Why? What type of product or service do you want to promote? Try to answer at least some of these basic questions if you’re serious about social media marketing.

Pick Your Platform

Gone are the days when MySpace was the main social media platform. Now, you are spoilt for choice. But be picky when it comes to deciding which platform you want to use to showcase your business.

Why? Because each social network offers different types of content and engagement. By choosing the one that’s best in line with your company, you’ll maximize your chances to succeed.

Engage With Your Niche

After you’ve picked a platform, you want to work out what type of people to communicate with. You need to do this in order to craft and publish compelling content that attracts the right audience and boosts your brand.

Make sure you respond to comments, encourage feedback, and give your audience a way to make their voice heard. Engagement is absolutely key when it comes to a successful social media strategy.

Be Eye-Catching

This applies especially if you decide to use an image-centered social media like Instagram or Pinterest. You want to design a beautiful timeline of photos, and share content that is visually appealing.

Powerful images tend to stick with people a lot longer than written captions, so go all in.

Discover More With Analytics

Platforms like Instagram and Facebook have in-built analytics tools that you can use to find out a bit more about your account, your followers, and your performance.

If you know where you’re performing well, you’ll be able to do more of that. Equally, if you learn what doesn’t work, you’ll have the chance to tweak and improve.

Build a Social Media Strategy for Business Success

Crafting and following your unique social media strategy should now be a cinch, with our advice above.

Are you ready to make the most of social media tools to supercharge your business?

If you are hungry for more insight into digital marketing, social media, and online businesses, then why not contact us and book a free consultation?

5 Ways To Grow Your Marketing Funnel

5 Ways To Grow Your Marketing Funnel

More and more people are choosing to shop online.

That means your online marketing funnel needs to be better than ever. To accomplish this goal, you need to have a funnel that provides enough awareness and evaluation that influences someone to purchase your product.  

After someone purchases from your sales funnel, the goal is to make them a lifelong customer. You want to incentivize your customers to come back. 

If your marketing funnel is underperforming, you should consider these top 5 tips on how to optimize it. These tips can help turn more leads into paying customers. 

1. Understand Your Customers

As with any marketing strategy, it’s critically important that you understand your customers. Your funnel will not work if your customers don’t understand how your business can help them. 

If you want to understand and target your core market, you need to know as much information about them as possible It means understanding their behavior, interests, demographics, age, and most importantly, understanding their problems. 

The more you know about your target market, the better you can create content that is designed for them. 

If you need help figuring out your audience, check out this blog post that can help. 

2. Make Changes If Needed 

If your funnel is a 3-step process, it’s important that you figure out if you need to make changes. 

For example, your target market might be downloading a lead magnet, but they might not be opening your email sequence after they download the lead magnet. Or maybe they aren’t buying from your sales page. 

It’s important to test different variations of your copy in your funnel to see what performs the best. 

3. What Does Your Brand Mean to Customers? 

You want your brand to tell a story. Your brand should be evident throughout your funnel. It shouldn’t be confusing when someone goes through it. 

If someone is going through your funnel, they need to see how your brand can help them. They need to see why it’s different from your competitors. 

4. Produce More High-Quality Content

Another way to grow your marketing funnel is to create more blog content. The more content you have, the more your target market can find you on Google searches. 

When you produce high-quality SEO content, it helps your business website rank higher, which gives you more visibility and more leads. 

5. Incentivize The Customers to Return

Lastly, after someone purchases from your funnel, you want to give them a reason to come back. You want to incentivize them with rewards or loyalty points. 

Having a reward system will ensure that customers come back because they want something free or something discounted when they buy from your business. 

Now You Know How to Grow Your Marketing Funnel

Optimizing your funnel takes a lot of strategy and work. You have to understand the customer and understand what they are looking for. 

These strategies can help you grow your marketing funnel and helps you generate more leads. 

If you have questions about your marketing funnel, you can contact us here