How to Build a Social Media Strategy for Small Businesses

Social media can be extremely powerful if you own a small business and aim to boost its success. But a few witty captions and artsy snaps won’t cut the mustard. In order to make the most out of platforms like Facebook, Instagram, and Twitter, you need a well-crafted, bulletproof social media strategy.

Does it feel a little daunting? No worries. Read on to find out how, and why, you should design and implement your very own marketing strategy following our five easy steps below.

Draw up a Plan

Any strategy needs to be based on a solid, effective plan of action. This, of course, applies to social media as well: you can’t expect to become successful overnight, that’s why you need a well-thought-out plan.

Who do you want to reach? Why? What type of product or service do you want to promote? Try to answer at least some of these basic questions if you’re serious about social media marketing.

Pick Your Platform

Gone are the days when MySpace was the main social media platform. Now, you are spoilt for choice. But be picky when it comes to deciding which platform you want to use to showcase your business.

Why? Because each social network offers different types of content and engagement. By choosing the one that’s best in line with your company, you’ll maximize your chances to succeed.

Engage With Your Niche

After you’ve picked a platform, you want to work out what type of people to communicate with. You need to do this in order to craft and publish compelling content that attracts the right audience and boosts your brand.

Make sure you respond to comments, encourage feedback, and give your audience a way to make their voice heard. Engagement is absolutely key when it comes to a successful social media strategy.

Be Eye-Catching

This applies especially if you decide to use an image-centered social media like Instagram or Pinterest. You want to design a beautiful timeline of photos, and share content that is visually appealing.

Powerful images tend to stick with people a lot longer than written captions, so go all in.

Discover More With Analytics

Platforms like Instagram and Facebook have in-built analytics tools that you can use to find out a bit more about your account, your followers, and your performance.

If you know where you’re performing well, you’ll be able to do more of that. Equally, if you learn what doesn’t work, you’ll have the chance to tweak and improve.

Build a Social Media Strategy for Business Success

Crafting and following your unique social media strategy should now be a cinch, with our advice above.

Are you ready to make the most of social media tools to supercharge your business?

If you are hungry for more insight into digital marketing, social media, and online businesses, then why not contact us and book a free consultation?

5 Ways To Grow Your Marketing Funnel

More and more people are choosing to shop online.

That means your online marketing funnel needs to be better than ever. To accomplish this goal, you need to have a funnel that provides enough awareness and evaluation that influences someone to purchase your product.  

After someone purchases from your sales funnel, the goal is to make them a lifelong customer. You want to incentivize your customers to come back. 

If your marketing funnel is underperforming, you should consider these top 5 tips on how to optimize it. These tips can help turn more leads into paying customers. 

1. Understand Your Customers

As with any marketing strategy, it’s critically important that you understand your customers. Your funnel will not work if your customers don’t understand how your business can help them. 

If you want to understand and target your core market, you need to know as much information about them as possible It means understanding their behavior, interests, demographics, age, and most importantly, understanding their problems. 

The more you know about your target market, the better you can create content that is designed for them. 

If you need help figuring out your audience, check out this blog post that can help. 

2. Make Changes If Needed 

If your funnel is a 3-step process, it’s important that you figure out if you need to make changes. 

For example, your target market might be downloading a lead magnet, but they might not be opening your email sequence after they download the lead magnet. Or maybe they aren’t buying from your sales page. 

It’s important to test different variations of your copy in your funnel to see what performs the best. 

3. What Does Your Brand Mean to Customers? 

You want your brand to tell a story. Your brand should be evident throughout your funnel. It shouldn’t be confusing when someone goes through it. 

If someone is going through your funnel, they need to see how your brand can help them. They need to see why it’s different from your competitors. 

4. Produce More High-Quality Content

Another way to grow your marketing funnel is to create more blog content. The more content you have, the more your target market can find you on Google searches. 

When you produce high-quality SEO content, it helps your business website rank higher, which gives you more visibility and more leads. 

5. Incentivize The Customers to Return

Lastly, after someone purchases from your funnel, you want to give them a reason to come back. You want to incentivize them with rewards or loyalty points. 

Having a reward system will ensure that customers come back because they want something free or something discounted when they buy from your business. 

Now You Know How to Grow Your Marketing Funnel

Optimizing your funnel takes a lot of strategy and work. You have to understand the customer and understand what they are looking for. 

These strategies can help you grow your marketing funnel and helps you generate more leads. 

If you have questions about your marketing funnel, you can contact us here

The Importance of Good Reviews for Restaurants: 5 Facts to Know

Did you know there are over one million restaurants currently operating in the United States? That’s a lot of competition!

If you want to stand out from the crowd and make sure your restaurant is the one that customers choose when planning a night out, you’ll need to put in some effort. Having an amazing website is a great start, but, unfortunately, that’s not enough.

Restaurants that understand the importance of good reviews will outpace their competitors every time. Not convinced? Take a look at these five important facts you need to know.

1. People Love to Read Reviews (And They Trust Them)

If you’re not sure about the importance of good restaurant reviews, this statistic should change your mind. Studies show that a shocking 90% of people read customer reviews before visiting a business.

Not only that, but a full 84% say that they trust the reviews they read just as much as a personal recommendation from a friend or family member. 

2. Reviews Make Your Restaurant More Visible

Most customers who want to try out a new restaurant will head over to Google, Yelp, or even Facebook for some ideas. If you have a steady pipeline of positive reviews coming in, the algorithms will favor your listing, making it more likely that people will see it.

3. They Offer Social Proof

Social proof is a phenomenon that occurs when the actions of others around us influence our decisions. When your restaurant has a ton of five-star ratings and raving reviews, people won’t want to miss out on the experience.

Seeing that other peers are raving about a restaurant makes potential customers feel like they want to join in on the trend too.

4. Great Reviews Increase Sales

Perhaps the most distinguishing fact when it comes to the importance of reviews for restaurants is simply that it will increase your bottom line.

A study by Harvard Business School found that a one-star increase on your Yelp rating can lead to a 5 to 9% increase in your restaurant’s revenue. 

5. They Help Personalize Your Business

Online reviews also give you a public, open forum to communicate with your customers. The importance of testimonials is that it shows potential customers what they can expect from your restaurant. But that’s not it.

Make sure you respond to every comment you receive. This shows that there’s a real person behind your brand, which makes it more likely that customers will want to support your business. Even if you get a negative review, taking the time to respond and make things right can paint your restaurant in a positive light.

Experience the Importance of Good Reviews for Yourself

Now that we’ve discussed the importance of good reviews, you’re probably ready to start enjoying the benefits. We can help!

Learn more about our online reputation management system and how it can help you grow your restaurant business. Then, contact us to get started!

7 things to help your graphic designer craft the perfect logo

7 things to help your graphic designer craft the perfect logo

Designing a logo for your business can be a complex process.  Employ the best graphic designer and issues can still crop up if you are not well informed. It is necessary for you as a client to continuously communicate with your designer to reach the best possible result. Logo designers are not created equally but even novice designers agree with the following 7 tips below.

1. Keep the design simple

A client may want to incorporate many elements in the logo and a designer may be forced to design a very complicated logo. A logo with too many complex elements often fails to create the expected impact. Keep the logo simple, ideally something that anyone can sketch in less than a minute.

2. Avoid Using Clipart

Clipart can be tempting because it is cheap and readily available. It takes a really skilled designer to make a logo look premium using clipart. Online logo makers typically use clipart, which can make your logo look like something that already exists. It’s best to stay away from clipart unless it is unique

3. Integrate the Company’s Spirit

A corporate identity should incorporate designs that reflect the company’s essence. It should represent the true nature of the business. For example, a consulting business logo should include formal colors and designs. Blue is an ideal color for consulting. On the contrary, a cartoon site may have a logo with bright shades of yellow or orange denoting fun and amusement.

This does not mean that the logo should incorporate all facets of the business. Let’s say your business quickly delivers nurses that provide multiple types of care to seniors, your logo should not be a graphic of a someone dressed as a running nurse with eight arms, enclosed in a beating heart.

4. Size matters

Your logo should maximize whatever real estate it occupies. A good logo should look great whether is stamped on a pencil or plastered on a billboard. Be sure to test this by viewing your logo on different devices from your smart watch to your big screen tv.

5. Ask for different layouts

You probably won’t start off with billboards, instead your use case may be more around business cards, websites, and promotional materials. Be sure to ask for different layouts to match the intended printed material

6. Use fewer colors

Colors play a crucial role in logo design so in most cases, use no more than two colors. Multiple colors can add all kinds of complexity from print costs to issues on third party materials. Remember you will be giving out your logo to other organizations if you want to do co-marketing or sponsorships.

Some colors that cannot be neatly transformed on some mediums. Be aware of such colors such colors. A good rule of thumb is to stick to basic primary colors.

7. Show me the vect

Vector images are made up of basic geometric shapes such as points, lines, and curves. Vector images can scale up or down in size without losing quality.  Jpeg, gifs, etc, on the other hand, are made up and pixels that do not scale as well. Logos should be created in vector programs like Adobe Illustrator. Always ask for the original vector file.

Need help with your logo?

A professionally designed logo will give your company’s image an additional boost. Contact the folks at EZtransition to design you a customized and professional logo.

EZtransition provides quality web services and products that enable North American small businesses to improve their image and quickly add value to their operation. We strive to continually improve all facets of the business in order to offer customers affordable prices and greater innovation.