The Importance of Good Reviews for Restaurants: 5 Facts to Know

The Importance of Good Reviews for Restaurants: 5 Facts to Know

Did you know there are over one million restaurants currently operating in the United States? That’s a lot of competition!

If you want to stand out from the crowd and make sure your restaurant is the one that customers choose when planning a night out, you’ll need to put in some effort. Having an amazing website is a great start, but, unfortunately, that’s not enough.

Restaurants that understand the importance of good reviews will outpace their competitors every time. Not convinced? Take a look at these five important facts you need to know.

1. People Love to Read Reviews (And They Trust Them)

If you’re not sure about the importance of good restaurant reviews, this statistic should change your mind. Studies show that a shocking 90% of people read customer reviews before visiting a business.

Not only that, but a full 84% say that they trust the reviews they read just as much as a personal recommendation from a friend or family member. 

2. Reviews Make Your Restaurant More Visible

Most customers who want to try out a new restaurant will head over to Google, Yelp, or even Facebook for some ideas. If you have a steady pipeline of positive reviews coming in, the algorithms will favor your listing, making it more likely that people will see it.

3. They Offer Social Proof

Social proof is a phenomenon that occurs when the actions of others around us influence our decisions. When your restaurant has a ton of five-star ratings and raving reviews, people won’t want to miss out on the experience.

Seeing that other peers are raving about a restaurant makes potential customers feel like they want to join in on the trend too.

4. Great Reviews Increase Sales

Perhaps the most distinguishing fact when it comes to the importance of reviews for restaurants is simply that it will increase your bottom line.

A study by Harvard Business School found that a one-star increase on your Yelp rating can lead to a 5 to 9% increase in your restaurant’s revenue. 

5. They Help Personalize Your Business

Online reviews also give you a public, open forum to communicate with your customers. The importance of testimonials is that it shows potential customers what they can expect from your restaurant. But that’s not it.

Make sure you respond to every comment you receive. This shows that there’s a real person behind your brand, which makes it more likely that customers will want to support your business. Even if you get a negative review, taking the time to respond and make things right can paint your restaurant in a positive light.

Experience the Importance of Good Reviews for Yourself

Now that we’ve discussed the importance of good reviews, you’re probably ready to start enjoying the benefits. We can help!

Learn more about our online reputation management system and how it can help you grow your restaurant business. Then, contact us to get started!

7 things to help your graphic designer craft the perfect logo

7 things to help your graphic designer craft the perfect logo

Designing a logo for your business can be a complex process.  Employ the best graphic designer and issues can still crop up if you are not well informed. It is necessary for you as a client to continuously communicate with your designer to reach the best possible result. Logo designers are not created equally but even novice designers agree with the following 7 tips below.

1. Keep the design simple

A client may want to incorporate many elements in the logo and a designer may be forced to design a very complicated logo. A logo with too many complex elements often fails to create the expected impact. Keep the logo simple, ideally something that anyone can sketch in less than a minute.

2. Avoid Using Clipart

Clipart can be tempting because it is cheap and readily available. It takes a really skilled designer to make a logo look premium using clipart. Online logo makers typically use clipart, which can make your logo look like something that already exists. It’s best to stay away from clipart unless it is unique

3. Integrate the Company’s Spirit

A corporate identity should incorporate designs that reflect the company’s essence. It should represent the true nature of the business. For example, a consulting business logo should include formal colors and designs. Blue is an ideal color for consulting. On the contrary, a cartoon site may have a logo with bright shades of yellow or orange denoting fun and amusement.

This does not mean that the logo should incorporate all facets of the business. Let’s say your business quickly delivers nurses that provide multiple types of care to seniors, your logo should not be a graphic of a someone dressed as a running nurse with eight arms, enclosed in a beating heart.

4. Size matters

Your logo should maximize whatever real estate it occupies. A good logo should look great whether is stamped on a pencil or plastered on a billboard. Be sure to test this by viewing your logo on different devices from your smart watch to your big screen tv.

5. Ask for different layouts

You probably won’t start off with billboards, instead your use case may be more around business cards, websites, and promotional materials. Be sure to ask for different layouts to match the intended printed material

6. Use fewer colors

Colors play a crucial role in logo design so in most cases, use no more than two colors. Multiple colors can add all kinds of complexity from print costs to issues on third party materials. Remember you will be giving out your logo to other organizations if you want to do co-marketing or sponsorships.

Some colors that cannot be neatly transformed on some mediums. Be aware of such colors such colors. A good rule of thumb is to stick to basic primary colors.

7. Show me the vect

Vector images are made up of basic geometric shapes such as points, lines, and curves. Vector images can scale up or down in size without losing quality.  Jpeg, gifs, etc, on the other hand, are made up and pixels that do not scale as well. Logos should be created in vector programs like Adobe Illustrator. Always ask for the original vector file.

Need help with your logo?

A professionally designed logo will give your company’s image an additional boost. Contact the folks at EZtransition to design you a customized and professional logo.

EZtransition provides quality web services and products that enable North American small businesses to improve their image and quickly add value to their operation. We strive to continually improve all facets of the business in order to offer customers affordable prices and greater innovation.