Businesses must take a multi-pronged approach to online marketing. That means you must put resources into search engine optimization, inbound marketing, social media, and email marketing.
For many businesses, that last entry proves challenging. It’s something you hear about but may not really understand. You may even ask, “What is email marketing?” In essence, it means delivering content and product or service promotions via email. It sounds simple enough, but is it important? It does matter. Keep reading, and we’ll give you five reasons why you should employ email marketing.
1. Build Relationships
It doesn’t mean selling all the time. In fact, it’s counterproductive if you handle it that way. The best strategy blends a combination of useful or targeted content with more obviously promotional materials. This lets you demonstrate that you understand your customer’s needs, which builds and reinforces the relationship.
2. Solid Return on Investment
As marketing strategies go, email marketing offers one of the best returns on investment you’ll see. The major expense is the actual content in the emails, which someone must write. The actual delivery cost virtually nothing. You see a much better open rate, conversion rate, and revenue earned rate than any other marketing channel.
3. You Can Automate It
Channels like social media require a lot of real-time attention if you want good results. At a minimum, you must check on and post to your social media accounts daily. Email marketing doesn’t operate in the same way. You can create months’ worth of content in advance. Then, you use email marketing automation for delivery. It’s more work initially but spares you from daily responsibilities.
4. You Target a Warm Market
One of the biggest benefits is that you target a warm market. Anyone on your email list or sub-list already proved their interest in your product or service by signing up in the first place. That means you can often prompt action with deals you don’t offer the general public, such as big discounts or package deals.
5. Seamless Integration with Other Marketing Efforts
It can help grow your business because it integrates seamlessly with other marketing efforts. You can send out one-time emails supporting product launches that link out to videos of your new products, sales pages, or other content. You can also use it as a way of delivering more or specific product information to your list than you provide elsewhere.
Email Marketing and Your Business
Email marketing is an unusually effective strategy that can boost sales, business growth, and brand awareness. It lets you reinforce relationships with customers. It’s also a profoundly cost-effective approach that delivers an excellent return on investment. It’s also an option that allows for easy automation once you finish writing or outsourcing the writing for the email campaign.
EZtransition specializes in online marketing, such as email marketing automation. If you’re considering moving into digital marketing or email marketing, contact EZtransition today for more information or to get started.
A whopping 75% of marketers admit to using automation tools in their businesses. Email marketing is an excellent way of creating brand awareness. The method is affordable, effective, and the conversion rates are high if you send compelling emails. However, the emails might be overwhelming to handle if your business is large. In that case, you may consider email automation for the auto-replies. If you would like to grow your email marketing strategy, read on to know why automation would be a great idea.
Saves Your Time
Email automation saves you precious business time. The only work you do is set the emails you would like to use and then create your ideal message. After that, your automation tools send the right messages to the right people at the right time. Besides sending, the automation tools autoreply the mails, further saving time. You can use that time to carry out other routine activities in your business.
Helps You to Measure the Results
You can measure or track your email marketing performance when using the automation tools. You can see the number of people who saw your emails, who opened them, and who replied. Such metrics can help you determine the weak elements of your email marketing that you should drop. You can also note the great strategies which bring the most conversions.
Encourages Email Personalization
Great email automation software can help you personalize your emails. Some tools, for instance, allow you to add specific subject lines for the recipient. The personalized Meta tags/subject lines can boost the emails’ opening by up to 35%. If you plan to send the emails to recipients of different levels, the automation tools can help you personalize them to meet your clients’ needs.
Makes Message Segmentation Easier
Did you know that market segmentation can improve your click by more than 50%? And reduce your marketing costs too? You can segment your market according to the geographical location, age, gender, or their behaviors. The manual targeting would be hard and complicated if you were to reach everyone, but automation can make the segmentation easier. The automation tools help you to deliver your messages to your desired group within the shortest time possible.
You may not have all the time to wait for your clients’ emails to reply to them. With automation tools, you can readily initiate conversations with your clients at any time. Customers can also receive direct autoreply messages, which make them feel appreciated. The appreciation can boost your reputation and give you a competitive edge.
It’s the goal of every entrepreneur to save money in marketing communication. Although you may spend some cash in purchasing the automation software, the long-term cost savings are more than manual texts’ costs. For maximum cost savings, it’s advisable to consult a cost analysis before buying the automation tools. After that, you may choose the best tools, which promise the highest returns.
Find an Email Automation Expert
Digital marketing requires well-thought decisions. Don’t rush to invest in a communication strategy when you are not prepared. EZtransition can help assess your business needs and get you started with an email automation strategy. EZtransition creates powerful web platforms for small local businesses that can help double revenue.
Contact us today to book our services and learn more about us.
Remember the first time you created an email account? Do you remember that empty white space that was so fresh you couldn’t wait to start receiving mail? It wasn’t until when promotional newsletters, emails from your manager, and Youtube links of cat videos sent by your mom started to bombard your entire inbox. And before you knew it, inbox zero quickly escalated to a thousand unread messages. We know you’re tired of it. In this article, tame the stress of your crazy inbox by following these five hacks to help you tame your email inbox.
Schedule a time for checking emails
Humans get easily distracted. The second our phone vibrates, we tend to drop everything and check our phone for notifications. We’re somehow designed to be like that. More so for emails, checking messages every now and then at any time of the day can consume precious time and productivity.
With this in mind, schedule an hour or two (depends on the number of emails you get) to sit down on your computer to read and respond to emails. Reserve that time for working on your emails only. As for the rest of the day, turn off your email notifications so you can just focus on work. This way, you won’t find yourself frequently checking your mail again and again.
Make a habit of deleting or archiving messages
Once you’re done reading a message, decide whether to delete or archive it. Most likely, marketing newsletters are sent to the trash when they don’t have value. If you think there are messages that you’ll someday use for referencing purposes, send them to the archive folder. To tame your email inbox, make this a habit and your future self will thank you.
Unsubscribe buttons are your friends
If you’re reading this blog, chances are your inbox is bombarded with an enormous amount of marketing newsletters. Do yourself a favor and start unsubscribing to these newsletters! Especially to the ones that you just ignore or delete all the time. Lucky for you, Gmail has integrated an unsubscribe button for cases like this. You can find this button on the upper right hand of your opened email messages.
Get a task manager to get you more organized
People tend to spend a lot of time on their email inbox because they use it as a task list. For emails with tasks that will take you much of your time to reply or accomplish, don’t let those emails just decay in your inbox. Get a task manager instead. With task managers, you have the option to input tasks that are instructed to you in an organized list. Any.do, Todoist and Google Tasks are great tools for managing everyday tasks. They will help you stay on track and get your to-do list in order and organized. You can kiss procrastination goodbye!
Create a separate email for login accounts and for email correspondence
If you use the same email account for responding to your boss at work and for your Netflix premium membership, then I think it’s time for you to create another account to separate those two. Having two separate accounts for these two different purposes is a terrific way to tame your email inbox and have a systematic structure for your incoming mails.
Other than that, you should also consider your security and privacy. It’s dangerous if you use the same email for work and for your login accounts. Since people have the option to use their email address to log in to their personal profile or account, hackers are free to use this against you. Hackers can easily use your email address to reset your password or go on a hacking spree on all of your accounts. That just might be everyone’s worst nightmare!
Given these points, start to reserve a time for checking mail and get into the habit of deleting or archiving messages. Start unsubscribing to newsletters that don’t matter to you. To help you get more organized, start utilizing a task manager for your tasks. And lastly, create a different email account to separate account logins and email correspondence. Follow these five hacks and you’ll get your inbox, or your life rather, back in order.