In an increasingly saturated dance education market, having a dynamic marketing strategy is crucial. Ballet On Wheels Dance School (BOW) has managed to elevate their dance education offerings through innovative web design and digital marketing solutions provided by EZtransition. This case study explores how BOW transformed their business by enriching their customer experience online and successfully executing the “Free Dance Trial” promotion for new students.
Creating a Holistic Experience
The seamless integration of web design improvements and an interactive calendar schedule allowed BOW to offer an immersive and user-friendly experience. The calendar functionality empowered prospective students to easily schedule free dance trial sessions, which boosted engagement and simplified the customer journey.
Elevating Reputation Management
By leveraging EZtransition’s Automated Reputation Management system, BOW centralized all business-related leads, conversations, contacts, and reviews into a single, accessible platform. With multiple communication channels like SMS, Email, Google My Business Chat, Instagram, and Facebook integrated into the EZMS, BOW could manage its reputation more efficiently and foster stronger relationships with its students and their parents.
Results That Resonate
BOW’s partnership with EZtransition yielded transformative results:
Streamlined Lead Generation: The “Free Dance Trial” promotion became a focal point for new lead generation. The steps involved in this promotion—Schedule a Free Session, Show Up and Dance, and Join Our Family—made it simple for new students to engage with BOW and quickly see the value offered by the dance school.
Centralized Communication: Through the EZMS, BOW was able to centralize all business leads, conversations, contacts, and reviews. The all-in-one management platform fostered convenient and efficient interactions with both prospective and current students, thereby increasing the likelihood of conversions.
Enhanced Credibility: The Automated Reputation Management system contributed to a surge in positive online reviews, thereby enhancing the school’s credibility and fostering trust among its student base.
Increased Customer Engagement: The interactive calendar and free trial sessions led to higher customer engagement, thereby helping BOW stand out in a competitive market.
Shaping the Future of Dance School Marketing
BOW’s success illustrates the transformative potential of targeted digital marketing in the field of dance education. By optimizing web design, reputation management, and promotion strategies, BOW has not only become a leader in its local market but has also set a new standard for dance education.
Your Path to Success Begins Here
If you’re a dance education institution looking to revolutionize your digital footprint and customer engagement, EZtransition is your partner for transformative solutions. Contact us today to take the first step toward achieving educational excellence and market leadership.
Are you a restaurant owner struggling to increase your profits? Do you find it challenging to get more customers, increase repeat purchases, and encourage your existing customers to spend more with each visit?
If so, you’re not alone. Many restaurant owners face these challenges, especially in a competitive market. However, there’s a proven way to overcome these obstacles and grow your restaurant business: a simple, effective restaurant marketing system.
Here’s how it works:
Step 1: Grow Your Customer List
The first step in this marketing system is to grow your customer list. The more customers you have, the more opportunities you have to generate revenue. Here are some ways to do it:
QR Codes Everywhere: We’ll generate QR codes you can put all over your restaurant tables, inviting your customers to opt-in for amazing deals.
Import Leads from Your POS: Names, phones, and emails on your POS are pure gold. Import them into your growth system once a month and automatically ask them to join your loyalty program, starting with your best offer.
Google Review Management: Get more reviews on Google. Our system can automatically ask everyone who has purchased to leave you a Google review. It also makes it easy to respond to these reviews. This is probably the easiest way you get new customers in your doors and ultimately on your list.
Facebook, Instagram, and Google Ads: We’ll create a funnel with an offer and a way to collect names, phones, and emails. We can use Facebook Messenger, lead forms, or a landing page. Even if they don’t buy anything, they are officially loyalty members when they respond to your ad and will get your texts weekly.
Bonus Features: Web Chat Widget and Missed Call Handling: We’ll add a web chat widget to your site that collects names, emails, and phones and doubles as a Bot that answers questions Frequently asked questions like “Are you open today.” We’ll provide you and your staff with a mobile app where they can quickly answer any other more complicated questions that come in through text, email, GMB, FB, or IG. This app will also handle any missed phone calls for you as well. This can add up to a treasure trove of new contact data that we can ask to opt-in to your loyalty program.
Step 2: Reactivate Your List as Often as Possible
The second step is to reactivate your list by reaching out to your contacts with enticing offers to either make a purchase, keep you top-of-mind, or move on. Here’s how our system works:
In-House Loyalty System: For a restaurant, the best way to do this is with an in-house loyalty program. Most loyalty programs are third-party; customers don’t know what they get from it and typically don’t want to install another app. We generate as many different offers as possible (15 – 30) that we will promote to loyalty members each week (or as often as you feel comfortable with) via text messages and email to keep them coming back. When we run out of offers, we start the process over (that’s why we need as many as possible). Loyal members now see real value in the program, and you start getting them to try different things on the menu that they would not have tried otherwise. That’s how you get them to buy more things and buy more often.
That’s all there is to it. It’s a one-two punch. Marketing does not have to be complicated or expensive. Notice how everything ties into growing your list and then reactivating your list. Nothing is left to chance. The best part is we will do this all for you as part of our EZMS Restaurant Growth System.
We simplify your marketing so you can focus on what you do best: running your restaurant. Our service costs $497 per month and may just replace any other marketing campaigns you are currently running.
Welcome to EZtransition! Our mission is simple: to help small businesses succeed through smart marketing strategies, efficient systems, and innovative tools. Today, we’re sharing a real success story about how we teamed up with Talentcliq, a small but ambitious recruitment firm. They wanted to attract the best talent and clients, and we were up for the challenge. Keep reading to see how their journey can inspire your business too!
Step 1: Getting Noticed Online
We know that being visible online is vital. For Talentcliq, we created a professional website that showed off their services and job openings. We also placed forms in the right spots, making it easy for potential candidates and clients to get in touch. To keep the conversation going, we designed email campaigns that built stronger connections and loyalty.
Selling shouldn’t be complicated. We made sure Talentcliq had a smooth system for payments and invoices, taking away the hassle. With a CRM system, they could keep track of client and candidate interactions, leading to better communication. Sending bulk emails became a breeze, and an automatic booking system made scheduling a snap. By organizing leads and following up in a targeted way, they converted more leads into actual business.
The Results: Amazing Growth
The changes we made had a big impact on small business marketing. Talentcliq saw more people visiting their website and reaching out. The user-friendly design and easy forms attracted a lot more potential clients and candidates. Personalized email campaigns built stronger relationships, which meant more repeat business and referrals.
On the sales side, things got easier. The CRM system and automatic booking system cut down on admin work by 30%. Their organized approach led to a 25% increase in converting leads. By tailoring their approach to each client’s needs, they saw great results.
Final Thoughts: Your Success Awaits
Talentcliq’s story shows how our approach to small business marketing can make a real difference. We’re all about smart strategies, efficient systems, and innovative tools. If you’re a small business looking to grow, we’re here to help. Let’s simplify your marketing efforts and unlock your business’s full potential. Get in touch with us today and start your own success story!
Understanding your local customer journey is critical to building a successful dance studio. As such, we’re proud to offer the fifth article in our blog series that discusses how you can use local marketing tools to succeed in this highly competitive industry.
Awareness is a key phase of any local customer journey. Customers will get a basic idea about your dance studio’s existence in this phase. They may have some of the most basic information about who you are, your location, and what you do. This stage is critical because it means you are essentially planting the seed of your business in a customer’s mind, potentially starting them on a pathway toward doing business with you. Fortunately, there are many ways you can boost awareness.
Standing Out in a Sea of Dance Studios: How Ads and Free Content Can Boost Your Awareness
How Ads Boost Awareness
Boosting awareness means placing ads where your prospective customers may be. Dance studios are visual by nature, so placing ads on visual-oriented mediums makes sense. These mediums include:
You can create brief video ads showing your dance studio in action, then target those ads by different demographics and locations. These targeting tools ensure that YouTube serves your ads to the right people.
TikTok is the fastest-growing social network of all time. Its ad platform is still relatively new, but given its success in reaching younger demographics, it may be very valuable for generating brand awareness for dance studios like yours.
Google Ads integrates with all Google platforms, including Gmail and Google Calendar. This means that any mention of related keywords will allow the right viewers to see your ads. For example, let’s say a user searches for specific content, like “dance shoes” or “dancing in my hometown.” Alternatively, a user could receive emails about dancing or have calendar entries related to dancing. In that case, the user would likely see advertising related to the content already in their email or calendar — like information about a local dance studio.
If you are seeking to build awareness, you can use Google pay-per-click (PPC) ads. These ads can be extremely targeted and help you generate awareness with your target demographic in a place where that user spends a great deal of time, like on Google, their Gmail, or their Google calendar.
How Free Content Helps Dance Studios
Many dance studios don’t have a large advertising budget. Fortunately, social media still allows ample placement of free content. You can use all social media channels to post free content, which can take many forms, including:
Text remains a powerful way you can share information about your dance studio. Examples include inspiring quotes (from teachers, students, or famous dancers), information about your studio, or content about the history of dance. Text or links to other websites can be a great way of breaking up content and providing your social media followers with useful information. Finally, you can post information about your offline activities, like recitals, open houses, free events, etc.
Dance studios can show striking photos, including dancers in action, classes taking place, or the facilities you have to offer.
Have an amazing routine you want to share? A customer testimonial that you want others to see? A recital that went perfectly? A “before and after” that shows your success? Video is the ideal place to show it, and virtually every social network has options to let you post videos.
Ready for More?
EZ Transition is here to help your dance studio grow. Are you looking for more information? Contact us today to book a 30-minute call and learn more about how EZ Transition can help your dance studio master local marketing.
This is the fourth article in our ongoing blog series dedicated to helping dance studios understand the five steps of the local customer journey. In this article, we’ll review findability, SEO, and how to ensure your dance studio’s website can get in front of as many people as possible.
The simple truth is that a local customer journey can only begin if your website is found. As such, you must do everything to enhance your findability and search engine optimization. By deploying the right tools and techniques, you can ensure more customers find your website, learn more about your business, and ultimately enroll in your dance studio.
Findability and SEO: How to Get Your Dance Studio Discovered Online
Enhancing Your SEO
These days, most local customer journeys begin with a customer finding a business or a website. As such, you have to maximize the findability of your website.
The basic components of SEO are the same across multiple industries. First, you should conduct keyword research to ensure that you are using the right search terms when someone is looking for your business, and you should incorporate those keywords in the text and metadata of your business. Next, regularly create content on your social media that links back to your website. If possible, seek links from other reputable businesses and directories. Finally, you must ensure your website loads fast and is mobile-friendly; doing so will boost your SEO.
Another key component of local marketing is listing your business in as many relevant profiles and directories as possible. As such, you should complete your Google profile to the maximum extent possible. You should also make sure to keep the profile updated and that you encourage customers to leave reviews. Leaving reviews is not only an excellent form of social proof, but regular and constant reviews make it more likely that search engines will pick up your business presence.
Of course, Google isn’t the only directory you need to pay attention to. There are also other major directories, like Yelp or Trustpilot. You should claim your business listing on these websites. Additionally, there may be local directories you can use. These directories are likely concentrated in your hometown area. Given the local component of these directories, filling them out is likely worth your time. Doing so can enhance your local marketing capability and make it easier for customers to find you.
GPS listings are tied to the physical location of your dance studio. Filling out these listings will enhance your local findability. It will also ensure mapping programs can easily find your business. Individuals who try to look up directions can click on your location for more information. In addition, keeping your profile up-to-date will make it easier for others to find your business, and it has the ancillary effect of increasing your SEO.
There are many popular GPS listings, with Google Maps being the most popular. Google Maps also integrates with Waze. Other programs include Bing Maps and Mapquest.
Partner With EZTransitions
At EZTransitions, we get it: Marketing for dance studios is hard. We’re here to make it easier. Book a 30-minute call with us today to learn more about how we can help you master local marketing.