Social media can be extremely powerful if you own a small business and aim to boost its success. But a few witty captions and artsy snaps won’t cut the mustard. In order to make the most out of platforms like Facebook, Instagram, and Twitter, you need a well-crafted, bulletproof social media strategy.
Does it feel a little daunting? No worries. Read on to find out how, and why, you should design and implement your very own marketing strategy following our five easy steps below.
Draw up a Plan
Any strategy needs to be based on a solid, effective plan of action. This, of course, applies to social media as well: you can’t expect to become successful overnight, that’s why you need a well-thought-out plan.
Who do you want to reach? Why? What type of product or service do you want to promote? Try to answer at least some of these basic questions if you’re serious about social media marketing.
Pick Your Platform
Gone are the days when MySpace was the main social media platform. Now, you are spoilt for choice. But be picky when it comes to deciding which platform you want to use to showcase your business.
Why? Because each social network offers different types of content and engagement. By choosing the one that’s best in line with your company, you’ll maximize your chances to succeed.
Engage With Your Niche
After you’ve picked a platform, you want to work out what type of people to communicate with. You need to do this in order to craft and publish compelling content that attracts the right audience and boosts your brand.
Make sure you respond to comments, encourage feedback, and give your audience a way to make their voice heard. Engagement is absolutely key when it comes to a successful social media strategy.
Be Eye-Catching
This applies especially if you decide to use an image-centered social media like Instagram or Pinterest. You want to design a beautiful timeline of photos, and share content that is visually appealing.
Powerful images tend to stick with people a lot longer than written captions, so go all in.
Discover More With Analytics
Platforms like Instagram and Facebook have in-built analytics tools that you can use to find out a bit more about your account, your followers, and your performance.
If you know where you’re performing well, you’ll be able to do more of that. Equally, if you learn what doesn’t work, you’ll have the chance to tweak and improve.
Build a Social Media Strategy for Business Success
Crafting and following your unique social media strategy should now be a cinch, with our advice above.
Are you ready to make the most of social media tools to supercharge your business?
If you are hungry for more insight into digital marketing, social media, and online businesses, then why not contact us and book a free consultation?
Forwarding email addresses can be really useful. For example, if I have an [email protected] that I don’t check very often, I can have all the emails forwarded to [email protected] so I don’t miss any emails. The video below outlines how to do this in EZtransition.
Any business or entity that has a lot of customers is sure to have at least a few haters. In 2020, managing these unsatisfied customers is more important than ever. It only takes one dedicated internet troll to tank your business’s hopes and dreams.
To manage the hate, you need an online reputation management strategy.
Are you not convinced that managing your online rep is important for your business? Learn three key advantages to adopting a strategy below.
1. Stave Off Negativity
Do you think that what people say about you online doesn’t matter? Think again!
A whopping 91% of Millennials say they trust online reviews as much as their families. That means one negative review (even a false one) can push countless customers away.
By focusing on your online reputation, you can stave off negativity. Prevent revenue loss by implementing the following strategies:
Respond to the comment or review ASAP
Acknowledge the customer’s feelings or complaint
Ask the customer to reach out directly to your business
Offer the customer a workable solution
Once the matter is handled, ask if the customer is willing to update their review or comment to reflect how you handled it
Have you failed to respond to a negative comment or review in the past? If so, then it’s difficult to discern how much damage the negativity did to your company. Despite that, it’s never too late to respond to an unhappy customer.
Start managing your online rep, and you can reverse the unhappy customer curse today.
2. Build Trust and Credibility
When you have a question or want to research something, where do you turn? Long gone are the days when we headed to the library. Now, the majority of us immediately reach for Google.
Your customers do the same.
Now, imagine a world where you scooped up all that internet traffic! Such a world is possible through online reputation management. Potential customers will see you as more trustworthy and credible.
3. Boost Your Brand and Business
One of the most important reasons to focus on the digital world is to boost your brand and business. If you can find success scooping up internet traffic, you can gain good leads. Those leads can and do turn into revenue for your business.
Businesses with a good online rep increase their sales. More profit is always good for business. On top of that, you can attract better employees, which can help build your business.
If you fail to do these things, then your competitors will take advantage of that. They’ll likely be raking in your potential clients right out from under you.
Why Your Online Reputation Management Matters
Online reputation management is more than a good idea in 2020, it’s crucial. Don’t make the mistake of assuming a few bad reviews will go unnoticed by your customers. You also should never assume that social media is irrelevant.
Despite knowing its importance, you may struggle with executing a good strategy. If you find yourself in a tough spot, then that’s where we come in! Get in touch with our EZtransition professionals to learn more about how we can help.
