Jun 11, 2021 | Marketing
Search Engine Optimization should be an essential part of any business’s marketing strategy because it can help you grow. Whether you’re just starting out or have an established small business, the facts remain the same—you need SEO to reach customers and thrive in today’s online market.
But why is SEO important for your business? Let’s start with the basics.
53% of organic SEO traffic to websites comes from SEO. Can you say with confidence that your business has enough SEO to be found in a Google search? If not, chances are your competitors are the ones drawing in customers.
There’s no denying the importance of SEO for your business. Let’s take a look at why.
Website Usability
Imagine this scenario: you visit a website, interested in a product or service, only to find a confusing or incomplete website. You search for 10 minutes just to find a contact page.
The result?
You exit the page and move on to a competitor with a user-friendly website.
User-friendly websites are one of the most important reasons to implement SEO. SEO isn’t limited to ranking higher in a SERP; it encompasses everything from your online presence to your website, so make sure yours is user-friendly.
Affordability
The name of the game in business is gaining traction online without breaking the bank. And SEO is the perfect way to do this.
Whether you create blog posts rife with keywords or spend time on perfecting your web copy, there’s no denying that SEO is one of the most affordable ways to grow your business.
Local SEO appeals to customers in close range, helping to grow your business, increase site traffic, and build your online presence.
Leave the Competition in the Dust
You know how amazing your business is, and you want others to know, too. But what happens when you have direct local competition? And what happens if said business is established, and you’re brand new to the industry?
Take a look at your competitor’s website. Do they even have one? If so, does it have any type of organic search engine optimization?
If their website is lacking (and even if it isn’t), this is your opportunity to come out ahead and bypass the competition. Create engaging content that draws in readers—and customers—and shows them why you’re the better choice.
Trust
When you perform a Google search, which result are you most likely to click on? If you answered, “The first one,” you’re not alone. More than 25% of people click the first result, which is why you want to be in the top spot.
Trust is a powerful thing between a customer and a business. As you improve your SEO, you’ll increase brand awareness, ranking higher in a SERP. The higher you rank, the more trust you’ll build within the community, and the more visits you’ll get to your website.
The Importance of SEO
Now that you know the importance of SEO, it’s time to do something about it. If you’re ready to leave the competition behind and stand out in your industry, SEO is the way to go.
And we can help.
EZtransition is here to increase your brand visibility while improving your organic SEO. Contact us today and book a free consultation. We handle everything from social media to advertising and email marketing automation, so you can focus on what matters most—connecting with your customers.
Apr 19, 2021 | Email
Businesses must take a multi-pronged approach to online marketing. That means you must put resources into search engine optimization, inbound marketing, social media, and email marketing.
For many businesses, that last entry proves challenging. It’s something you hear about but may not really understand. You may even ask, “What is email marketing?” In essence, it means delivering content and product or service promotions via email. It sounds simple enough, but is it important? It does matter. Keep reading, and we’ll give you five reasons why you should employ email marketing.
1. Build Relationships
It doesn’t mean selling all the time. In fact, it’s counterproductive if you handle it that way. The best strategy blends a combination of useful or targeted content with more obviously promotional materials. This lets you demonstrate that you understand your customer’s needs, which builds and reinforces the relationship.
2. Solid Return on Investment
As marketing strategies go, email marketing offers one of the best returns on investment you’ll see. The major expense is the actual content in the emails, which someone must write. The actual delivery cost virtually nothing. You see a much better open rate, conversion rate, and revenue earned rate than any other marketing channel.
3. You Can Automate It
Channels like social media require a lot of real-time attention if you want good results. At a minimum, you must check on and post to your social media accounts daily. Email marketing doesn’t operate in the same way. You can create months’ worth of content in advance. Then, you use email marketing automation for delivery. It’s more work initially but spares you from daily responsibilities.
4. You Target a Warm Market
One of the biggest benefits is that you target a warm market. Anyone on your email list or sub-list already proved their interest in your product or service by signing up in the first place. That means you can often prompt action with deals you don’t offer the general public, such as big discounts or package deals.
5. Seamless Integration with Other Marketing Efforts
It can help grow your business because it integrates seamlessly with other marketing efforts. You can send out one-time emails supporting product launches that link out to videos of your new products, sales pages, or other content. You can also use it as a way of delivering more or specific product information to your list than you provide elsewhere.
Email Marketing and Your Business
Email marketing is an unusually effective strategy that can boost sales, business growth, and brand awareness. It lets you reinforce relationships with customers. It’s also a profoundly cost-effective approach that delivers an excellent return on investment. It’s also an option that allows for easy automation once you finish writing or outsourcing the writing for the email campaign.
EZtransition specializes in online marketing, such as email marketing automation. If you’re considering moving into digital marketing or email marketing, contact EZtransition today for more information or to get started.
Apr 8, 2021 | Reviews
You want to grow your business, and that means maintaining your online reputation. A more prominent online presence means more chances for bad reviews. That could mean earning a bad reputation for your business, which means losing sales. That doesn’t have to happen, though. Read on to learn what reputation management is and why you need to get it today!
What Is Reputation Management?
Having social media for your business puts you in a great position to grow. Social media gives you direct contact with your customers. With social media, you can learn what your customers need or like without the hassle of surveys. You can more easily solve any customer’s problem. It also grants you free advisement with every Tweet or post. So, you want a solid social media presence, but with that comes considerable risk. One careless Tweet can turn away potential customers. If that happens, it becomes increasingly difficult to rebuild your client base. Simply put, reputation management is the process of controlling your online influence. It helps you maintain a healthy online presence and what others think of your business.
Why Reputation Management Important
It changes how people perceive you in the media. With the proper reputation management, you can build up your trust and credibility. Boost your positive reviews and reduce negative ones, which can dramatically increase repeat and new business. In the end, it will increase your revenue, and in some cases, even double it. Reputation management makes you more appealing to potential customers because an excellent online reputation familiarizes your brand and name. New customers are more likely to choose your business over your competitors. Another benefit is it increases your chance of showing up in search engines.
Search engine algorithms will stress the business with the most reviews. If you generate enough, you increase your visibility, so you want to be sure you have a high rating.
All this will increase your sales, and the more deals you have, the more reliable your brand will become. By choosing to have reputation management, you are ensuring future sales.
What If You Already Have a Bad Reputation?
Don’t worry; reputation management can fix that too. You tend to have a lot more control when and if something goes wrong. You’ll be able to join the conversation and spin it in your favor. Soothing an angry customer can put your reputation back on track before it gets out of hand. You’ll be able to correct any wrongs and defend your business. You can even start fresh if you need to. With reputation management, you won’t just maintain a good reputation. You will have a greater chance of regaining that good reputation if something happens.
Begin Managing Your Reputation
You’re proud of your business, and you want others to be proud of it too. So, it’s not a question of what reputation management is. The question is, where do you start?
Contact us at Eztransition and book a free consultation today!
Mar 23, 2021 | Marketing
One of the most important parts of marketing, and sales for that matter is lead generation. Without leads, it’s hard if not impossible to make sales. Research shows that 58 percent of businesses face challenges around lead generation. Lead funnels offer the missing piece of your marketing puzzle. What are they and why are they so essential? Read on to learn more about the importance of lead funnels.
What Are Lead Funnels and why are they important?
You probably already run ads or have an email list. Trouble is, some businesses run each of these things as separate marketing activities. They’re not separate at all. Each one feeds into the other. This is where the importance of lead funnels comes in. They streamline your marketing by aligning these different activities. In short, you want to direct everyone to one destination—the top of your funnel. From there, you channel visitors along a path that leads them to buy from you.
What Does a Lead Funnel Look Like?
Most lead funnels are built on the AIDA principle. You can use different tactics at each of those stages to build your funnel.
A – Building Awareness
This is where you use social media ads or search engine optimization to bring people to your site. Even referrals count towards attention and awareness. 84 percent of people will trust word-of-mouth before a marketing campaign. A referral or affiliate scheme can incentivize happy clients to bring you more leads.
I – Generating Interest
Your awareness efforts bring visitors to your landing page. These can be simple, but they need to show a potential lead:
- Why/how your service will help them
- Why they can trust you to deliver
- What to do next
Use a single call-to-action on your landing pages, so you don’t confuse visitors.
D – Making a Decision
Now you need to get your visitor to make a decision. Once they do, they become an official lead. Your landing page might lead to an automated email sequence. They might get a free trial. Or they could book a free consultation.
A – Take Action
This is the final stage of the main lead funnel. They’ll either take the action or they’ll leave. Make sure the action fits what you offer. It should be easy to complete, with a clear benefit.
Why Does Your Business Need a Lead Funnel?
You can see how straightforward they can be. They’re also very lucrative. They lead to more conversions from ads or organic traffic because there’s somewhere to send potential customers. It also means your content has a destination for readers too. Funnels provide better leads since lead funnels screen out the ‘wrong’ people. You won’t spend time and money trying to convert someone who won’t buy from you. That’s why they’re sometimes called a lead qualification funnel. A good funnel lets visitors self-select as potential customers. You can remarket to anyone who reaches the decision stage but doesn’t convert. Your offer might not be great for them now, but who knows where they’ll be in six months? Set up as many funnels as you have products or services. Once they’re running, they work overnight with very little input required. Think of lead funnels as 24-hour salespeople.
Set Up Your Lead Funnels
Lead funnels are your secret weapon in running your marketing on auto-pilot. They need to be simple and directed towards the action a customer needs to take. Once they’re up and running, you can focus on nurturing your existing leads to buy more. Want to set up a winning lead funnel for your business? Book a free consultation today.
Feb 2, 2021 | Marketing
If you own a business and you’re not using social media marketing, you’re missing out on some serious business opportunities. Over 3.8 billion people use social networks, which means there is an endless number of potential customers waiting to purchase your services and products.
Social media marketing not only helps to increase your brand awareness but also helps you increase your sales and build relationships with your audience. Because of this, social media has become the most impactful space for social and professional networking.
The only question is, how and why does social media marketing increase your business? Also, how can you build an effective social media marketing strategy?
Thankfully, that is exactly why we created this article. Keep on reading to learn more about social media marketing and beyond.
Connect Better With Your Audience
According to research, over 72% of consumers prefer to purchase from a company that reflects the same values as them. This means you can use social media to share an insight into your world with your customers, leading to a relationship of shared values.
The more authentic you seem, the more you can “humanize” your brand, and others can relate to you, leading to more sales.
Target Your Ideal Audience
One secret to selling your product successfully is finding the right people to sell to. It isn’t all about the quantity of your audience but more about the quality. Since over 221.6 million Americans are currently using Facebook, there is no shortage of people to sell your products to.
However, this doesn’t mean all those people are the right customers for you. This is why social media marketing on Facebook is brilliant for narrowing down on the right people. With the help of a Facebook ads professional, you can create specific ads that help you find your exact client persona.
Draw More Traffic To Your Website
You could have the most visually appealing website on the internet, but if no one can see it, it is virtually useless. Social media provides the perfect opportunity for you to attract customers and draw them to your website. Not only does this increase your SERP results, but it will also improve your overall conversion rates.
It Is More Affordable
Let’s be honest: digital marketing can get quite expensive! There are multiple ways to spend a lot of money on ads, design, and strategies. Thankfully, social media is completely free to use. All you have to do is make an account and profile and get networking.
In a matter of hours, you can have an account on Instagram, Facebook, LinkedIn, Twitter, and YouTube for free. Then, once you are ready, you can start advertising on these platforms and draw in some serious customers.
Learn More About the Benefits of Social Media Marketing
If you want to increase your brand awareness, attract more customers, and skyrocket your sales, you need to create an effective social media marketing strategy.
To learn more, book a free consultation with us!
