Search Engine Optimization should be an essential part of any business’s marketing strategy because it can help you grow. Whether you’re just starting out or have an established small business, the facts remain the same—you need SEO to reach customers and thrive in today’s online market. 

But why is SEO important for your business? Let’s start with the basics.

53% of organic SEO traffic to websites comes from SEO. Can you say with confidence that your business has enough SEO to be found in a Google search? If not, chances are your competitors are the ones drawing in customers. 

There’s no denying the importance of SEO for your business. Let’s take a look at why.

Website Usability

Imagine this scenario: you visit a website, interested in a product or service, only to find a confusing or incomplete website. You search for 10 minutes just to find a contact page. 

The result?

You exit the page and move on to a competitor with a user-friendly website.

User-friendly websites are one of the most important reasons to implement SEO. SEO isn’t limited to ranking higher in a SERP; it encompasses everything from your online presence to your website, so make sure yours is user-friendly.


The name of the game in business is gaining traction online without breaking the bank. And SEO is the perfect way to do this. 

Whether you create blog posts rife with keywords or spend time on perfecting your web copy, there’s no denying that SEO is one of the most affordable ways to grow your business. 

Local SEO appeals to customers in close range, helping to grow your business, increase site traffic, and build your online presence.

Leave the Competition in the Dust

You know how amazing your business is, and you want others to know, too. But what happens when you have direct local competition? And what happens if said business is established, and you’re brand new to the industry?

Take a look at your competitor’s website. Do they even have one? If so, does it have any type of organic search engine optimization?

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If their website is lacking (and even if it isn’t), this is your opportunity to come out ahead and bypass the competition. Create engaging content that draws in readers—and customers—and shows them why you’re the better choice. 


When you perform a Google search, which result are you most likely to click on? If you answered, “The first one,” you’re not alone. More than 25% of people click the first result, which is why you want to be in the top spot. 

Trust is a powerful thing between a customer and a business. As you improve your SEO, you’ll increase brand awareness, ranking higher in a SERP. The higher you rank, the more trust you’ll build within the community, and the more visits you’ll get to your website. 

The Importance of SEO

Now that you know the importance of SEO, it’s time to do something about it. If you’re ready to leave the competition behind and stand out in your industry, SEO is the way to go. 

And we can help.

EZtransition is here to increase your brand visibility while improving your organic SEO. Contact us today and book a free consultation. We handle everything from social media to advertising and email marketing automation, so you can focus on what matters most—connecting with your customers. 

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