1/3 of the human population uses social media. 

Social media is great for keeping up with your long-distance friends and sharing memories with your family. It’s also a great way to introduce yourself to the world. Are you trying to put your business out into the world too? Regularly posting on company social media accounts is a great start. You’ll find more information below on the importance of consistent social media posts. We’ll even give you a few pointers on when to post your content.

Scheduled Posting Builds Trust

Imagine if the person delivering your mail never informed you of when they plan to deliver your mail. It would be an infuriating guessing game.  That’s how followers feel when their favorite celebrities and companies don’t stick to a strict social media posting schedule. Delivering consistent content creates trust in your brand and mission. This trust results in greater investments in your products and services.  Your followers will look forward to your scheduled posts, and new followers will be intrigued. Don’t forget to provide your company website in your bio!

Consistent Posting Encourages Creativity

With the number of social media platforms available, your marketing team has endless creative freedom. Mixing up how and what you post keeps things exciting for your audience. Use daily Instagram stories to show off the benefits of your services. Create bi-weekly posts on Facebook to promote hot-selling products. Every Friday, make a YouTube video highlighting a customer testimonial. Do you see how many creative opportunities come along with consistent posting? Your followers will have a blast following along with all the new social media post ideas. 

Regular Engagement Builds Bonds With Your Customers

As you continue to regularly post to social media, you’ll notice an emerging group of loyal customers. Regularly engage with these customers by responding to reviews or answering questions. Your company will have a deeper understanding of your audience’s needs due to greater engagement. You’ll discover what they love, what they want more of, and what they could do without.  Don’t forget to thank consistent commenters for their loyalty, and personally address any negative feedback.

Wait, When Should You Post?

While there are no set magical equations for consistent social media engagement posts, there are key times to post on each platform.

  • Instagram: Post around lunchtime on the weekdays.
  • Facebook: Post at the beginning of the workday.
  • Twitter: Post earlier in the morning or in the late afternoon.
  • TikTok: Post either early in the morning or around dinner time. 
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Social Media Posts: Why You Should Create Consistent Content

Creating social media posts is exciting with all of the features each app provides. Make a silly TikTok dance video, or create a serious Facebook ad. No matter what, keep it consistent. Scheduled posts on social media build stronger bonds and trust between you and your followers. Because there are so many content creation options, your marketing team and audience will never become tired of your company’s posts. Do you need a bit of help in the social media management department? We can help with that- along with SEO and Google advertising. Schedule a consultation today to start growing your business.