In this week’s #EZtransition podcast, we dive into the five phases of the customer journey: Awareness, Findability, Reputation, Conversion, and Advocacy. Understanding these phases is key to aligning your marketing, sales, and customer service efforts for maximum impact and growth.

Here’s a breakdown of each of the five phases and what they mean for your business:


This is the first stage where potential customers become aware of your business and what you offer. Establishing a strong online presence and using targeted marketing to reach your target audience is important.


This is the stage where potential customers search for and find your business online. It’s essential to optimize your website and use local search engine optimization (SEO) tactics to ensure your business appears at the top of search results.


This is the stage where potential customers evaluate your business based on the experiences of others. Encouraging and managing customer reviews, responding to customer inquiries, and providing excellent customer service are all keys to building a positive reputation.


This is the stage where potential customers or leads become paying customers. It’s important to offer a smooth and seamless checkout process and to provide a positive customer experience to increase the chances of conversion.


This is the final stage, where paying customers become advocates for your brand. Encouraging repeat purchases, offering rewards for customer loyalty, and providing exceptional customer service are all ways to foster customer advocacy.

By understanding these five phases, you’ll be well on your way to growing your local business and attracting new customers.

Don’t miss this week’s #EZtransition podcast to learn even more about the customer journey and how to align your marketing, sales, and customer service efforts for success! Read all our blogs on reputation management to improve resilience, steady growth, and effective marketing campaigns. #SmallBusinessTips