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The EZtransition Customer Journey Podcast is a valuable resource for businesses aiming to enhance their marketing strategies and customer engagement. Hosted by Darren Cato, the podcast delves into inbound marketing techniques that guide customers through their journey to discover and connect with your business.

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Key Topics Covered:

  • Inbound Marketing Strategies: Learn how to attract and engage customers by providing valuable content and experiences tailored to their needs.
  • Customer Journey Phases: Understand the stages customers go through, from awareness to advocacy, and how to optimize each phase.
  • Business Growth Techniques: Discover methods to align marketing, sales, and customer service efforts for maximum impact and growth.

Recent Episodes:

  1. Navigating the Small Business Customer Journey: An in-depth look at the five phases of the customer journey—Awareness, Findability, Reputation, Conversion, and Advocacy—and strategies to align your business efforts accordingly. EZtransition
  2. Why You Should Think of Your Business as a Flywheel: Explores the concept of the business flywheel and how visualizing your operations in this way can lead to improved marketing, sales, and customer service. EZtransition

Where to Listen:

  • Apple Podcasts: Stream episodes directly on your Apple devices. Apple Podcasts
  • Spotify: Access the podcast on Spotify for convenient listening. Spotify Podcasters
  • YouTube: Watch episodes on the EZtransition YouTube channel. YouTube

By tuning into the EZtransition Customer Journey Podcast, you can gain actionable insights to refine your marketing strategies and foster stronger connections with your customers.