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A mobile-friendly website is much more than a nice addition to your business’ assets: it’s essential. On average, American adults use the internet on mobile devices for around three and a half hours per day.  If they come to your website and it’s a desktop website crammed onto their phone screen, they’re not going to have a good experience. This has knock-on effects that can affect your entire business. This guide will look at why a mobile-friendly website is key to your mobile marketing strategy. Ready to learn more? Let’s get started!

1. A Mobile-Friendly Website Improves the User Experience

How does it make you feel when you go to a website and are instantly confronted by bad web design? It probably annoys you, right? Well, that’s what happens to mobile users when they visit a site that isn’t designed for use on small screens. A desktop website that’s been crushed down to fit a smartphone or tablet screen will require a lot of zooming to use any of its buttons. Why would you stay on this website when you could go to a better one that’s been designed to work on smartphones? You wouldn’t, and you probably wouldn’t have too many kind words to say about the website either. Having a website that’s designed for mobile use will give your visitors a far better experience and make them think better of your company, too.

2. It’s Great for SEO

When people come to your website and leave immediately, that’s terrible for your SEO. If you want to rank well in the search results, you need to have a mobile website that will make people stick around on your website. There’s a simple reason for this. One of Google’s key metrics, when it comes to ranking search results, is bounce rate. To work this out, Google looks at what fraction of your visitors leave your site without visiting any other pages: if it’s high, your website will rank lower in the search results. Google wants to offer its users the best internet experience possible, which means serving up the best websites. A high bounce rate indicates a bad website.

3. You Need One to Compete With Other Companies

Here’s the thing: many of your competitors will already have a mobile website and will be reaping the benefits that come with that, including a lower bounce rate and a better user experience. If you want to compete with other businesses in your industry, you need to offer one. If you don’t, anyone who’s browsing the internet on their phone or tablet is likely to go to a competitor instead of you. Don’t hand them this advantage.

You Need a Mobile Website

We hope you’ve enjoyed this look at why you need a mobile-friendly website. If you’d like to improve your SEO and boost your marketing, we can help you! For more information, please take a look around our site or contact us today!

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