Are you a busy business owner? We feel you. Juggling customer inquiries, marketing tasks, and sales calls leaves little time actually to run your business. That’s why we created EZMS, your ultimate Small Business AI Assistant with the power of EZ AI, designed to simplify your life and empower your business to thrive!
Imagine this:
A customer asks about your store hours: EZ AI instantly provides the answer, freeing you to focus on other tasks.
A potential client wants to learn about your services: EZ AI engages them in a conversation, gathers their information, and schedules a call with you.
A website visitor shows interest in a product: EZ AI suggests similar items and offers a discount code, boosting your sales.
EZMS goes beyond basic chatbots, offering real value across your business:
Customer service: Answer FAQs 24/7, schedule appointments, and collect feedback, allowing you to focus on complex issues and build stronger customer relationships.
Marketing: Craft personalized email campaigns, nurture leads with targeted messages, and capture valuable customer data, saving you time and increasing engagement.
Sales: Qualify leads by asking relevant questions, answering product inquiries in real-time, and even providing personalized recommendations, closing more deals, and maximizing your sales potential.
Here’s the best part: the EZMS team at EZtransition is with you every step of the way. We handle the setup and ongoing support, ensuring EZMS seamlessly integrates into your business. We even create custom systems based on your specific industry, tailoring the experience to your unique needs.
EZMS is:
Easy to use: No coding needed! The setup is simple and intuitive, even for non-technical users.
Affordable: We believe every small business deserves access to powerful tools, so EZMS is priced within your budget.
Scalable: As your business grows, EZMS adapts seamlessly, supporting your evolving needs.
Ready to see EZMS in action?
Head over to https://www.eztransition.com/communication-center to learn more. Discover how EZMS, can transform your business by providing 24/7 support, personalized marketing, and powerful sales assistance. You’ll be amazed at how much this Small Business AI Assistant, EZMS, can do to help you achieve your goals!
In an increasingly saturated dance education market, having a dynamic marketing strategy is crucial. Ballet On Wheels Dance School (BOW) has managed to elevate their dance education offerings through innovative web design and digital marketing solutions provided by EZtransition. This case study explores how BOW transformed their business by enriching their customer experience online and successfully executing the “Free Dance Trial” promotion for new students.
Creating a Holistic Experience
The seamless integration of web design improvements and an interactive calendar schedule allowed BOW to offer an immersive and user-friendly experience. The calendar functionality empowered prospective students to easily schedule free dance trial sessions, which boosted engagement and simplified the customer journey.
Elevating Reputation Management
By leveraging EZtransition’s Automated Reputation Management system, BOW centralized all business-related leads, conversations, contacts, and reviews into a single, accessible platform. With multiple communication channels like SMS, Email, Google My Business Chat, Instagram, and Facebook integrated into the EZMS, BOW could manage its reputation more efficiently and foster stronger relationships with its students and their parents.
Results That Resonate
BOW’s partnership with EZtransition yielded transformative results:
Streamlined Lead Generation: The “Free Dance Trial” promotion became a focal point for new lead generation. The steps involved in this promotion—Schedule a Free Session, Show Up and Dance, and Join Our Family—made it simple for new students to engage with BOW and quickly see the value offered by the dance school.
Centralized Communication: Through the EZMS, BOW was able to centralize all business leads, conversations, contacts, and reviews. The all-in-one management platform fostered convenient and efficient interactions with both prospective and current students, thereby increasing the likelihood of conversions.
Enhanced Credibility: The Automated Reputation Management system contributed to a surge in positive online reviews, thereby enhancing the school’s credibility and fostering trust among its student base.
Increased Customer Engagement: The interactive calendar and free trial sessions led to higher customer engagement, thereby helping BOW stand out in a competitive market.
Shaping the Future of Dance School Marketing
BOW’s success illustrates the transformative potential of targeted digital marketing in the field of dance education. By optimizing web design, reputation management, and promotion strategies, BOW has not only become a leader in its local market but has also set a new standard for dance education.
Your Path to Success Begins Here
If you’re a dance education institution looking to revolutionize your digital footprint and customer engagement, EZtransition is your partner for transformative solutions. Contact us today to take the first step toward achieving educational excellence and market leadership.
Are you a restaurant owner struggling to increase your profits? Do you find it challenging to get more customers, increase repeat purchases, and encourage your existing customers to spend more with each visit?
If so, you’re not alone. Many restaurant owners face these challenges, especially in a competitive market. However, there’s a proven way to overcome these obstacles and grow your restaurant business: a simple, effective restaurant marketing system.
Here’s how it works:
Step 1: Grow Your Customer List
The first step in this marketing system is to grow your customer list. The more customers you have, the more opportunities you have to generate revenue. Here are some ways to do it:
QR Codes Everywhere: We’ll generate QR codes you can put all over your restaurant tables, inviting your customers to opt-in for amazing deals.
Import Leads from Your POS: Names, phones, and emails on your POS are pure gold. Import them into your growth system once a month and automatically ask them to join your loyalty program, starting with your best offer.
Google Review Management: Get more reviews on Google. Our system can automatically ask everyone who has purchased to leave you a Google review. It also makes it easy to respond to these reviews. This is probably the easiest way you get new customers in your doors and ultimately on your list.
Facebook, Instagram, and Google Ads: We’ll create a funnel with an offer and a way to collect names, phones, and emails. We can use Facebook Messenger, lead forms, or a landing page. Even if they don’t buy anything, they are officially loyalty members when they respond to your ad and will get your texts weekly.
Bonus Features: Web Chat Widget and Missed Call Handling: We’ll add a web chat widget to your site that collects names, emails, and phones and doubles as a Bot that answers questions Frequently asked questions like “Are you open today.” We’ll provide you and your staff with a mobile app where they can quickly answer any other more complicated questions that come in through text, email, GMB, FB, or IG. This app will also handle any missed phone calls for you as well. This can add up to a treasure trove of new contact data that we can ask to opt-in to your loyalty program.
Step 2: Reactivate Your List as Often as Possible
The second step is to reactivate your list by reaching out to your contacts with enticing offers to either make a purchase, keep you top-of-mind, or move on. Here’s how our system works:
In-House Loyalty System: For a restaurant, the best way to do this is with an in-house loyalty program. Most loyalty programs are third-party; customers don’t know what they get from it and typically don’t want to install another app. We generate as many different offers as possible (15 – 30) that we will promote to loyalty members each week (or as often as you feel comfortable with) via text messages and email to keep them coming back. When we run out of offers, we start the process over (that’s why we need as many as possible). Loyal members now see real value in the program, and you start getting them to try different things on the menu that they would not have tried otherwise. That’s how you get them to buy more things and buy more often.
That’s all there is to it. It’s a one-two punch. Marketing does not have to be complicated or expensive. Notice how everything ties into growing your list and then reactivating your list. Nothing is left to chance. The best part is we will do this all for you as part of our EZMS Restaurant Growth System.
We simplify your marketing so you can focus on what you do best: running your restaurant. Our service costs $497 per month and may just replace any other marketing campaigns you are currently running.
Understanding your local customer journey is critical to building a successful dance studio. As such, we’re proud to offer the fifth article in our blog series that discusses how you can use local marketing tools to succeed in this highly competitive industry.
Awareness is a key phase of any local customer journey. Customers will get a basic idea about your dance studio’s existence in this phase. They may have some of the most basic information about who you are, your location, and what you do. This stage is critical because it means you are essentially planting the seed of your business in a customer’s mind, potentially starting them on a pathway toward doing business with you. Fortunately, there are many ways you can boost awareness.
Standing Out in a Sea of Dance Studios: How Ads and Free Content Can Boost Your Awareness
How Ads Boost Awareness
Boosting awareness means placing ads where your prospective customers may be. Dance studios are visual by nature, so placing ads on visual-oriented mediums makes sense. These mediums include:
YouTube
You can create brief video ads showing your dance studio in action, then target those ads by different demographics and locations. These targeting tools ensure that YouTube serves your ads to the right people.
TikTok
TikTok is the fastest-growing social network of all time. Its ad platform is still relatively new, but given its success in reaching younger demographics, it may be very valuable for generating brand awareness for dance studios like yours.
Google
Google Ads integrates with all Google platforms, including Gmail and Google Calendar. This means that any mention of related keywords will allow the right viewers to see your ads. For example, let’s say a user searches for specific content, like “dance shoes” or “dancing in my hometown.” Alternatively, a user could receive emails about dancing or have calendar entries related to dancing. In that case, the user would likely see advertising related to the content already in their email or calendar — like information about a local dance studio.
If you are seeking to build awareness, you can use Google pay-per-click (PPC) ads. These ads can be extremely targeted and help you generate awareness with your target demographic in a place where that user spends a great deal of time, like on Google, their Gmail, or their Google calendar.
How Free Content Helps Dance Studios
Many dance studios don’t have a large advertising budget. Fortunately, social media still allows ample placement of free content. You can use all social media channels to post free content, which can take many forms, including:
Text
Text remains a powerful way you can share information about your dance studio. Examples include inspiring quotes (from teachers, students, or famous dancers), information about your studio, or content about the history of dance. Text or links to other websites can be a great way of breaking up content and providing your social media followers with useful information. Finally, you can post information about your offline activities, like recitals, open houses, free events, etc.
Pictures
Dance studios can show striking photos, including dancers in action, classes taking place, or the facilities you have to offer.
Videos
Have an amazing routine you want to share? A customer testimonial that you want others to see? A recital that went perfectly? A “before and after” that shows your success? Video is the ideal place to show it, and virtually every social network has options to let you post videos.
Ready for More?
EZ Transition is here to help your dance studio grow. Are you looking for more information? Contact us today to book a 30-minute call and learn more about how EZ Transition can help your dance studio master local marketing.
This article is the third in our series about how understanding the key phases of the local customer journey can help your dance studio thrive. This article focuses on how to build your reputation and turn your customers into advocates.
These steps complement each other. After all, you can’t turn customers into advocates unless you create an excellent reputation and service for them to help you sell. Customers are often viewed as more reputable, honest brokers of your brand than advertising, so this is a step you don’t want to skip.
From Good to Great: Building Your Dance Studio’s Reputation and Advocacy
Building Reputation and Advocates
The core building blocks that turn customers into advocates for building a positive brand reputation are the same in every business: You have to crush expectations, immediately remedy any customer service concerns your dancers may have, and ensure your clients are happy. You also have to listen to their concerns and respond appropriately to any challenges.
From there, you can take your most loyal customers and actively encourage them to become your advocates. By creating the right incentives and providing the right encouragement, you can use your customer’s positive experiences to build a positive impression of your brand.
Gaining Actionable Insight and Identifying Advocates
Building your reputation and finding your advocates requires a conscious effort and some in-depth analysis by your marketing team. During this process, you can also determine where your weaknesses are and what you can do to address potential customer landmines. Try these three tools to get started:
Surveys
Surveys are a great way to find what your customers think about you. You can give quick surveys via a QR code that leads to your website, enabling you to hear what your customers think of your business. Surveys should be brief and focused, so you get actionable data. Surveys can also be excellent marketing tools, since they show your customers that you value their opinion and want to improve.
Online Reviews and Social Proof
Customer reviews are hugely important: Customers are much more likely to give you their business if they see overwhelmingly positive reviews on a network like Google, Yelp, or Trustpilot. Conversely, if you have consistently bad Google reviews, you are much more likely to lose a customer’s business.
Why? Customer reviews are important forms of social proof. The idea behind social proof is that customers are more likely to have a positive impression of your business if they read about others having a good experience. Even better, one positive review is likely to influence the next reviewer.
You should therefore work to amplify positive Google reviews. You can do this in a few ways. First, ask your customers to leave good reviews. You can put reminders in emails to clients, lesson invoices, or any materials your dancers take home. Then post those positive reviews on your social media by sharing them directly and/or making them into attractive graphics. You can also link to review sites on your website, enabling customers to leave reviews easily. Finally, you should always respond to reviews — positive or negative — to show that you value your customer’s opinions.
World of Mouth / Referrals
You can turn your customers into active advocates by getting them to recommend your studio to others. The first step is simply to ask them to recommend you to their network. From there, reward those customers with a discount or other social proof showing you truly value these referrals. This incentive makes it more likely that other customers will make more referrals, creating a positive cycle.
Ready for the Next Steps?
At EZTransition, we want to help your dance studio expand its business, and we’re here to help you improve your local customer journey. Call today to book a 30-minute call.
