How to Analyze Your Audience in Keyword Research

How to Analyze Your Audience in Keyword Research

Keyword Research is essential for your website’s SEO. It’s a process that involves searching for the most popular words or phrases people type into their search engines when looking for something in particular. However, keyword research is more than just analytics, percentages, and rankings. It requires you to understand your audience and get to know them closely. In this article, we’ll show you how how to analyze your audience in keyword research by uncovering their intention for searching, the problem you intend to solve, and understand their vocabulary. Your audience’s demographics is one thing, but you need to know which topics will spark their interests, what tone of writing they’re going to read, what products they need, and much more.

Their Intention

People use the search bar for many different reasons. It usually starts with words like ‘how to’, ‘what is’, ‘how much’, “where is”, etc. These are called search intent— the reason people do a specific search on the web. As a website owner, you should be able to determine and make sure that your website serves your visitors’ intention with quality content or product.

There are about three reasons why people use the search bar; they look for information, they are trying to get to a particular website, or they want to purchase a product from the internet.

Their Problem

After knowing your audience’s search intent, analyze the problem you intend to solve for them. Nothing is more effective than a website that serves answers and solutions dedicated to help. After researching the best keywords that have high search volumes, decipher them into content that will serve an answer to your audience’s problems. 

To analyze your audience in keyword research, think about problem-solving content that they will find useful. This way, your visitors will come back for reference purposes.

Their Vocabulary

Knowing the best keywords is one thing, but they should closely resemble the vocabulary of your audience. There are specific terms and sentences that specifically speak to your audience, as to why it’s important to know their language. You need to know what words they actually use, how they search for it, and what will get them clicking. Go for something that your visitors can relate to and be able to understand. Determine your approach and tone of writing that you’re going to use.

Take our website for example. We dedicate our blogs to educate small business owners that have little to no background in SEO, digital marketing, or web design. As to why we intend to use words that are simple, basic and non-technical. Meanwhile, there are websites that have technical terms and phrases that are solely catered to tech-savvy people.


Google Analytics and Facebook Insights are two of the many tools you could use to closely analyze your audience. However, sometimes in order to really get into the minds of your audience, initiating a conversation with them just might be the best thing to do. Get involved in the community and actually talk to your audience. If you could talk to some of them, you could get a better idea of who they really are.

Keyword research is essential in creating a website for your business. Our team of experts is highly trained in keyword research for SEO. We’ll take care of your website’s design, SEO, social media, blogging, and more. Contact us today!