Don’t Be a Ghost Restaurant: Revive Inactive POS Contacts & Reignite Online Presence with a Digital Agency for Restaurants
Ever feel like your restaurant is a hidden gem – delicious food, inviting atmosphere, but nobody seems to know it exists? In today’s digital age, that’s the risk you run with inactive listings and forgotten past customers. Customers rely on online listings and reviews to discover new restaurants.
The good news? You can transform your online presence and turn those invisible POS contacts into loyal fans. Partnering with a digital agency for restaurants is your key to success. We specialize in helping restaurants leverage the power of the digital world to bring back past customers and boost sales.
Step 1: Unearthing Your Hidden Treasure: POS Data Reactivation & Segmentation
The first step to revival is unearthing the hidden treasure you already possess – your customer data in the POS system. This data might be a cluttered mess of outdated information and inactive contacts. A restaurant marketing agency can help with list reactivation. This involves:
- Identifying Inactive Contacts: They’ll help you identify past customers who haven’t visited in a while.
- Data Cleansing: Removing duplicates, fixing incorrect addresses, and getting rid of invalid entries.
- Segmentation: Dividing your list into groups based on purchase history, visit frequency, and dietary preferences.
Step 2: Rekindle the Connection: A Multi-Channel Reactivation Campaign
Now that you have a clean and segmented list, it’s time to reconnect with those inactive POS contacts. A multi-channel reactivation campaign is a great way to do this:
- Personalized Email Magic: Craft personalized email campaigns reminding past customers of your delicious food and highlighting any recent menu updates. Offer a special discount or free item as an incentive to visit again.
- Double Down on Digital: Partner with your digital marketing agency for restaurants to create targeted ads on social media platforms. Use mouthwatering visuals and highlight your exclusive loyalty program offer.
- A Gentle Nudge: Depending on regulations, consider SMS marketing or phone calls reminding them about your restaurant and the exciting loyalty program.
Step 3: Welcome Back with Open Arms: Exclusive Loyalty Program
Once you’ve rekindled the connection with past customers, give them a reason to keep coming back with a loyalty program. Here’s how:
- Sweeten the Deal: Design a program with points for every purchase, exclusive discounts, birthday treats, or early access to new menu items.
- Make it Easy: Offer seamless enrollment options online and in-store using QR codes.
- Stay Connected, Stay Relevant: Regularly communicate program updates and exclusive offers to keep them engaged.
By following these steps and partnering with a qualified digital agency for restaurants, you can transform your online presence from a ghost town to a thriving destination. We’ll help you revive your inactive POS contacts, reignite your digital marketing efforts, and ultimately boost your sales and customer base.
Ready to join other restaurant owners who have successfully revived their online presence and seen a surge in sales? EZtransition’s easy-to-use system and expert team can help you achieve the same results. Contact us today for a free consultation and see how we can help your restaurant thrive in the digital age!