Any business or entity that has a lot of customers is sure to have at least a few haters. Today, managing these unsatisfied customers is more important than ever. It only takes one dedicated internet troll to tank your business dreams.
To manage the hate, you need an online reputation management strategy.
Are you not convinced that managing your online rep is important for your business? Learn three key advantages to adopting a strategy below.
1. Stave Off Negativity
Do you think that what people say about you online doesn’t matter? Think again!
A whopping 91% of Millennials say they trust online reviews as much as their families. That means one negative review (even a false one) can push countless customers away.
By focusing on your online reputation, you can stave off negativity. Prevent revenue loss by implementing the following strategies:
- Respond to the comment or review ASAP
- Acknowledge the customer’s feelings or complaint
- Ask the customer to reach out directly to your business
- Offer the customer a workable solution
- Once the matter is handled, ask if the customer is willing to update their review or comment to reflect how you handled it
Have you failed to respond to a negative comment or review in the past? If so, then it’s difficult to discern how much damage the negativity did to your company. Despite that, it’s never too late to respond to an unhappy customer.
Start managing your online rep, and you can reverse the unhappy customer curse today.
2. Build Trust and Credibility
When you have a question or want to research something, where do you turn? Long gone are the days when we headed to the library. Now, the majority of us immediately reach for Google.
Your customers do the same.
Now, imagine a world where you scooped up all that internet traffic! Such a world is possible through online reputation management. Potential customers will see you as more trustworthy and credible.
3. Boost Your Brand and Business
One of the most important reasons to focus on the digital world is to boost your brand and business. If you can find success scooping up internet traffic, you can gain good leads. Those leads can and do turn into revenue for your business.
Businesses with a good online rep increase their sales. More profit is always good for business. On top of that, you can attract better employees, which can help build your business.
If you fail to do these things, then your competitors will take advantage of that. They’ll likely be raking in your potential clients right out from under you.
Why Your Online Reputation Management Matters
Online reputation management is more than a good idea in 2020, it’s crucial. Don’t make the mistake of assuming a few bad reviews will go unnoticed by your customers. You also should never assume that social media is irrelevant.
Despite knowing its importance, you may struggle with executing a good strategy. If you find yourself in a tough spot, then that’s where we come in! Get in touch with our EZtransition professionals to learn more about how we can help.