Marketing

Search Engine Optimization (SEO)

What is Search Engine Optimization?

Search Engine Optimization (SEO) involves making enhancements to your website in order to improve its rankings in search engines like Google® or Yahoo!®, which are widely used by consumers looking for specific products and services.

The objective of SEO is to get your website ranked high in the natural or "organic" section of search engine results. Since SEO rankings are earned and not bought, a natural search ranking is a sign of credibility to consumers. However, you'll need to appear high in the natural results, where they are likely to see you.

SEO is not an easy overnight process like some may claim. It is impossible to guarantee that your site will be listed at the top of any search engine for broad search terms. If this were the case, every business would be #1. Of course this is impossible.

We can however, by analyzing how certain search engine work, increase the chances of your site being rank highly for specific search terms. e.g. "Gourmet Indian Cuisine in Atlanta"

As competition has grown online with each passing year, SEO has become an important contributor to the online success of so many businesses. We can help you develop a campaign that is right for your specific business and budget.

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Pay Per Click Advertising vs. SEO

When a keyword or phrase is entered, search engines such as google produce two types of results - paid search ads, also known as Pay Per Click ads or "sponsored listings", and natural or "organic" results.

The PPC listings typically appear above, below and to the right of the page. In a perfect world it would always be better to go for the natural organic links via SEO. However, it can take several months before the fruits of SEO Labor can be recognized. PPC links on the other hand can appear a lot quicker.

At EZtransition we recommend a healthy mix of these two technologies however, as a general rule, PPC makes for faster short term listings while SEO is recommended for Businesses who have a more long term vision.

We recommend you schedule an appointment with our Online marketing Specialists to discuss the pros and cons in a bit more detail.