Choosing a domain name for your website is the very first step in ensuring the success of your online business.

It will assist in ranking your website in Google, Yahoo, and Bing search results through SEO, and will also be your businesses identity on the web.

There are a few key aspects to keep in mind when choosing a domain name for your website. Adhere to these simple guidelines and you’ll find the perfect name that will be synonymous with your business’s online presence.

Don’t Over Complicate It, Keep It Simple

When choosing a domain name, make sure to choose one that is memorable and easy to type out. Try to avoid abbreviations and little-known slang words. Unless of course, your website targets a market where slang is the norm, such as a surfing or snowboarding website.

Use Keywords Wherever Possible

As mentioned above, your website’s domain can play an important role in ranking your site on search engines through SEO.

Using keywords that are related to your niche, in your domain name, can increase your rank in the search engine results pages whenever a person searches for those particular keywords.

For example: If your business happens to be in the carpentry niche and you are based in Dallas. It would be advantageous to focus on a domain name such as “dallascarpentry.com”. This will ensure that your potential clients will be more likely to find your website when using the words “Dallas” and “carpentry” when searching for carpenters in Dallas.

If your business isn’t well-established and well-known, potential clients will not search for the name of your business.

Do Your Research

Make sure that you do thorough research on any domain names that you plan to use. Ensure that it has no existing copyrights. And verify that there aren’t any other existing domain names that are too similar, to cause confusion in the future.

Also, make sure to check the availability of the domain name using EZtransition.com/domains

Choose the Correct Domain Name Extension

Domain name extensions are suffixes used after your actual domain name (such as .com; .net; .org etc.). The .com domain name is by far the most popular extension. However it can be difficult finding a memorable and short domain to go along with it because of its popularity.  

There are a variety of different extensions that are available to use for your domain depending on what type of website it is (such as .me for a personal site, .co for a company or organization, etc.). No matter which extension you decide to go with, it does not make much of a difference and does not have any significant impact on your SEO.

Pair it with a beautiful website design

Once you have decided on a domain name that you are completely happy with, you will be ready to move onto the next step in entering your business into the online realm, which is arguably the most important, designing your website.

Designing a website so that it is both easy on the eye and responsive, while still maintaining a user-friendly and fluid user interface can be tricky to accomplish if you are not a tech-savvy individual. Not to mention time-consuming and frustrating at times.

Choose the best website design company

You can spend several hours, days or even months working on your website design and development, but wouldn’t you rather spend that time developing your business strategy?

We highly recommend that you hire a company to handle your website design and maintenance needs.

EZtransition offers packages that take care of all of the dirty work regarding web design, hosting, SSL security, site backups and SEO for you so that you can focus more of your time on other aspects of your business, or just sit back and enjoy your well-deserved free time. Including the registration and renewal of your chosen domain name.

With competitive and affordable prices, years of experience and thousands of satisfied clients, EZtransition is the goto name for all of your website related needs.