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How Did She Do It? A Former Lead Economist to a Full-Time Web Designer

How Did She Do It? A Former Lead Economist to a Full-Time Web Designer

How does a lead economist from a banking company become a flourishing full-time web designer? Meet EZtransition’s web designer: Sasha Kuzmenko. She has been designing beautiful websites for our clients and has been a part of our team since 2017. Read more about Sasha and her journey:

Before Sasha was designing web layouts and building websites for EZtransition, she was training people into teams as a Lead Economist for a bank in 2012 for three years. “I got a lot of experience here, I trained our staff on how to be a team player and how to work together effectively.” 

Sasha is not “a permanent person”

In 2015, she made a totally different shift in her career and decided to change her profession. She immersed herself in the web design space and began teaching herself WordPress CMS. From there, she started working as a freelance web developer on Upwork where she was creating websites for clients on WordPress. After a year as a freelancer, she taught herself graphic and web design. And eventually, she started working as a web designer for an IT company later on.

From one career to another, Sasha described herself as “not a permanent person”. She has tried a lot of interesting career choices in her life such as restaurant business, retail, banking, yoga instructor, and IT. “Something would capture my attention and I’d be totally into it. But after some time, I would lose interest and find another direction for me to try.” 

How did she do it?

However, there has got to be something about web design and development that made her stay up to this present day. While working as a web designer for this IT company, she missed the art and process of working with WordPress and building a website from scratch. 

“Web design is very close to me because I handle everything in the process of creating a website.” She goes on, “Every happy customer is my little victory. I put my clients’ needs on top of everything whenever I create my designs. Because if your design doesn’t yield benefits and no one likes it, then what’s the point?”

In 2017, Sasha started using the Divi Builder. Divi Builder is a tool that allows you to build any type of website you want by combining and arranging content elements. “With tools like Divi, I can combine my knowledge and passion for WordPress and design,” she explained.

So, what’s next?

When asked what’s next for her career, she said that she’s still very much into design. However, there are two other things she still wants to pursue. “I want to take on the role of becoming a leading designer someday.” She said, “I also have a goal, but it’s more like a dream. Only my close friends know about it but I can tell you that it’s definitely in the sphere of art.”

From working as a lead economist in a bank to designing and building beautiful websites as a graphic designer, making courageous changes in one’s career like what Sasha did is a difficult and enlightening process. People, especially artists, have gone through interesting twists and turns before finding a job that they really care about and enjoy doing. 

Here’s her advice…

As for Sasha’s advice for aspiring web designers, “I think you should choose one direction in design and master it.” she goes on, “If you’re artsy and enjoy drawing, develop the needed skills in graphic design. If you’re techier, UI (user interface) is perfect for you.”  Design has many different branches that artists can choose from. This will provide artists the opportunity to find their passion and focus on practicing and perfecting their own skills. Sasha said, “My advice is don’t try to cover all skills at once. Choose one skill and perfect it, and you’ll know the rest of the design directions eventually.”

Do you need help in designing a layout for your website? Contact us today!

How to Create a Killer Homepage for Your Website

How to Create a Killer Homepage for Your Website

Setting up a homepage for your website is like buying new pieces of furniture for your living room. When buying furniture for this area of your home, most likely you’ll just need some essentials that make up a living room. Such as a couch, a TV, a coffee table, some chairs, and a lamp.

Voila, your living room! 

But eventually,  you’ll find yourself buying that flower vase, a rug, a remote control holder, and a bowl of seashells (because uh, why not?). While these make your living room look prettier, they’re not really necessary.

The same goes when building a homepage. Since this page is the first thing that your visitors will see, you might tend to put out everything that will make your business look interesting and impressive. However, this eventually leads to clutter and overwhelm. A homepage should be just long enough to inform your web visitors informed about your business and short enough to keep them yearning for more. In order to have a killer homepage for your website, you’ll only need these five sections:

1. A clear and concise header

Your homepage header is the most important section of your website. Your header is a single sentence that explains what your business offers in the clearest and most concise form. This section is the first thing that your visitors will see and it only takes less than ten seconds to decide whether to keep scrolling or leave your site. 

To keep your visitors on the site, make sure your header is simple but catchy. Don’t make headers vague, confusing or even clever. Keep it simple and direct.

2. Proof of brand authority

Now that your visitors are aware of what your business is about, it’s time to showcase your legitimacy and authenticity. Under your header, use testimonials from your previous clients or positive feedback from your satisfied customers. You may include some facts or statistics that will demonstrate your thought leadership and industry expertise.

3. Customer benefits

Under the brand authority, include a benefits section. Visitors need to know what they’re going to gain once they’ve purchased your products/services. For example, these benefits could be: a healthier and clearer skin, never having to procrastinate again, saving time from cooking, etc.

4. Product features

This is the section where you need to really impress your customers. After displaying brand authority and customer benefits, it’s time to let them know why your product/services stand out from the competition. Talk about what you’re trying to sell, what it does, and how it works. Remember, people have a short attention span so be straightforward and make it easy to understand. Make this section short with less than 500 words. If you think there’s more to learn about your business, add a short video or a “learn more” button.

5. A Call-to-Action button

At this point, potential customers have reached the bottom of your homepage and they might be interested in buying your product/services. The question is, what’s the next action you want them to do? This is where a CTA (call-to-action) button is encouraged. Calls to action are important because it motivates people to take the necessary steps to be your next purchasing customer. People expect a CTA button on top (where the header section is) and at the very bottom of your homepage. Here are a few samples of CTA’s:

  • Sign up today!
  • Contact us
  • Try it for free
  • Learn more
  • Join us

A call to action button can be the last section of your homepage but it’s really up to you. Some websites include Pricing, Contact, About, FAQ, etc. These are mostly easy to find on a website but if you feel like it’s necessary to put it up on your homepage, then go ahead. Just be careful and avoid cluttering your homepage with a lot of information for this can overwhelm your site visitors and urge them to leave. Essentially, you’ll just need these five sections for an effective homepage.

Trouble setting up your website?

EZtransition offers quality web services and products dedicated to small business owners who want to focus on running their businesses. We could help you develop your website and take your marketing to the next level. Drop us a message today!

How to Delete Website Pages the Right Way

How to Delete Website Pages the Right Way

Imagine one of your site visitors looking up something from your website and finds nothing but an annoying error page that says “content not found”. Uh oh, it’s a deleted page! This is frustrating to come across and instances like this are not good for your visitors and neither for your website’s reputation. In this article, we’ll show you how to delete website pages the right way so these error pages will stop appearing.

Updating your website may include deleting old or outdated pages that you think are no longer needed or relevant for your website, however, before you send off any of your web pages into thin air, you have to consider redirecting its old URL first so you won’t leave your visitors hanging with an empty deleted page.

“Content Not Found”…what?!

An Error 404 or Error 410 will appear once a page is deleted. The server stopped processing the requested page because there was an error. Here are two error pages that you need to know:

Error 404

As mentioned before, this is the error page that pops up and says “content not found” when you try to get access to a site or a page, indicating that it’s unavailable. Usually, it pops up when the URL is not typed correctly or it doesn’t really exist. It’s like a ‘dead-end street’ that is closed at one end and doesn’t lead you anywhere.

Error 410

Similarly to Error 404, this one is more specific and straight-up indicated that the content or page is deleted. This means that Google knows that the page is ‘gone’ for sure and it’s no longer accessible on the server. 

How To Avoid These Error Pages:

Now that you’re aware of these error pages, let’s do something about it. When avoiding these error pages popping up, consider creating a redirect page (also known as Website Redirects). Website Redirects automatically send your site visitors and search engines from one URL to another. When someone tries to access the original link, they will be automatically transferred to a new page or website. There are several types of redirects but these two are best suited during deleting content or a page:

301 Redirect

It’s a page that permanently redirects your visitors to once the original one is removed or cannot be found. To avoid error pages, you use a 301 redirect. This way, you could redirect your visitors to a link from your website that gives the same information they might be looking for. This also comes in handy if you have an outdated content and you want your visitors to go straight to a newly updated one.

302 Redirect

While a 301 Redirect redirects pages permanently, a 302 Redirect does the same thing temporarily. This type of redirect is best used for when you want to send your site visitors to a new page for a brief period of time and you intend to bring the original page or URL back to your website. For example, let’s say that one page from your site is under construction, then a 302 redirect is a great option to go for.

There’s nothing more disappointing when an empty deleted page pops up when it had a really promising header or title. Error pages decrease your website’s quality and value and it negatively affects your SEO ranking as well. As to why when deleting pages from your site, do it properly by using Website Redirects.

Deleting web pages from your site is one of many tasks you need in order to have a beautiful and fully-functioning website. These tasks are very time-consuming and your time would be better spent on growing your business. Here at EZtransition, we understand small businesses. Our team of experts will handle these mundane but important web tasks while you focus on growth. We’ll take care of your website’s design, SEO, social media, blogging, and more. Contact us today! 

7 things that help your graphic designer craft the perfect logo design

7 things that help your graphic designer craft the perfect logo design

Creating a logo design for your business can be a complex process.  Employ the best graphic designer and issues can still crop up if you are not well informed. It is necessary for you as a client to continuously communicate with your designer to reach the best possible result. Logo designers are not created equally but even novice designers agree with the following 7 tips below.

1. Keep the design simple

A client may want to incorporate many elements in the logo and a designer may be forced to design a very complicated logo. A logo with too many complex elements often fails to create the expected impact. Keep the logo simple, ideally something that anyone can sketch in less than a minute.

2. Avoid Using Clipart

Clipart can be tempting because it is cheap and readily available. It takes a really skilled designer to make a logo look premium using clipart. Online logo makers typically use clipart, which can make your logo look like something that already exists. It’s best to stay away from clipart unless it is unique

3. Integrate the Company’s Spirit

A corporate identity should incorporate designs that reflect the company’s essence. It should represent the true nature of the business. For example, a consulting business logo should include formal colors and designs. Blue is an ideal color for consulting. On the contrary, a cartoon site may have a logo with bright shades of yellow or orange denoting fun and amusement.

This does not mean that the logo should incorporate all facets of the business. Let’s say your business quickly delivers nurses that provide multiple types of care to seniors, your logo should not be a graphic of a someone dressed as a running nurse with eight arms, enclosed in a beating heart.

4. Size matters

Your logo should maximize whatever real estate it occupies. A good logo should look great whether is stamped on a pencil or plastered on a billboard. Be sure to test this by viewing your logo on different devices from your smartwatch to your big screen tv.

5. Ask for different layouts

You probably won’t start off with billboards, instead, your use case may be more around business cards, websites, and promotional materials. Be sure to ask for different layouts to match the intended printed material

6. Use fewer colors

Colors play a crucial role in logo design so in most cases, use no more than two colors. Multiple colors can add all kinds of complexity from print costs to issues on third party materials. Remember you will be giving out your logo to other organizations if you want to do co-marketing or sponsorships.

Some colors that cannot be neatly transformed on some mediums. Be aware of such colors. A good rule of thumb is to stick to basic primary colors.

7. Show me the vector

Vector images are made up of basic geometric shapes such as points, lines, and curves. Vector images can scale up or down in size without losing quality.  Jpeg, gifs, etc, on the other hand, are made up and pixels that do not scale as well. Logos should be created in vector programs like Adobe Illustrator. Always ask for the original vector file.

Need help with your logo?

A professionally designed logo will give your company’s image an additional boost. Contact the folks at EZtransition to design you a customized and professional logo.

EZtransition provides quality web services and products that enable North American small businesses to improve their image and quickly add value to their operation. We strive to continually improve all facets of the business in order to offer customers affordable prices and greater innovation.

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