Creating a logo design for your business can be a complex process. Employ the best graphic designer and issues can still crop up if you are not well informed. It is necessary for you as a client to continuously communicate with your designer to reach the best possible result. Logo designers are not created equally but even novice designers agree with the following 7 tips below.
1. Keep the design simple
A client may want to incorporate many elements in the logo and a designer may be forced to design a very complicated logo. A logo with too many complex elements often fails to create the expected impact. Keep the logo simple, ideally something that anyone can sketch in less than a minute.
2. Avoid Using Clipart
Clipart can be tempting because it is cheap and readily available. It takes a really skilled designer to make a logo look premium using clipart. Online logo makers typically use clipart, which can make your logo look like something that already exists. It’s best to stay away from clipart unless it is unique
3. Integrate the Company’s Spirit
A corporate identity should incorporate designs that reflect the company’s essence. It should represent the true nature of the business. For example, a consulting business logo should include formal colors and designs. Blue is an ideal color for consulting. On the contrary, a cartoon site may have a logo with bright shades of yellow or orange denoting fun and amusement.
This does not mean that the logo should incorporate all facets of the business. Let’s say your business quickly delivers nurses that provide multiple types of care to seniors, your logo should not be a graphic of a someone dressed as a running nurse with eight arms, enclosed in a beating heart.
4. Size matters
Your logo should maximize whatever real estate it occupies. A good logo should look great whether is stamped on a pencil or plastered on a billboard. Be sure to test this by viewing your logo on different devices from your smartwatch to your big screen tv.
5. Ask for different layouts
You probably won’t start off with billboards, instead, your use case may be more around business cards, websites, and promotional materials. Be sure to ask for different layouts to match the intended printed material
6. Use fewer colors
Colors play a crucial role in logo design so in most cases, use no more than two colors. Multiple colors can add all kinds of complexity from print costs to issues on third party materials. Remember you will be giving out your logo to other organizations if you want to do co-marketing or sponsorships.
Some colors that cannot be neatly transformed on some mediums. Be aware of such colors. A good rule of thumb is to stick to basic primary colors.
7. Show me the vector
Vector images are made up of basic geometric shapes such as points, lines, and curves. Vector images can scale up or down in size without losing quality. Jpeg, gifs, etc, on the other hand, are made up and pixels that do not scale as well. Logos should be created in vector programs like Adobe Illustrator. Always ask for the original vector file.
Need help with your logo?
A professionally designed logo will give your company’s image an additional boost. Contact the folks at EZtransition to design you a customized and professional logo.
EZtransition provides quality web services and products that enable North American small businesses to improve their image and quickly add value to their operation. We strive to continually improve all facets of the business in order to offer customers affordable prices and greater innovation.