7 things that help your graphic designer craft the perfect logo design

7 things that help your graphic designer craft the perfect logo design

Creating a logo design for your business can be a complex process.  Employ the best graphic designer and issues can still crop up if you are not well informed. It is necessary for you as a client to continuously communicate with your designer to reach the best possible result. Logo designers are not created equally but even novice designers agree with the following 7 tips below.

1. Keep the design simple

A client may want to incorporate many elements in the logo and a designer may be forced to design a very complicated logo. A logo with too many complex elements often fails to create the expected impact. Keep the logo simple, ideally something that anyone can sketch in less than a minute.

2. Avoid Using Clipart

Clipart can be tempting because it is cheap and readily available. It takes a really skilled designer to make a logo look premium using clipart. Online logo makers typically use clipart, which can make your logo look like something that already exists. It’s best to stay away from clipart unless it is unique

3. Integrate the Company’s Spirit

A corporate identity should incorporate designs that reflect the company’s essence. It should represent the true nature of the business. For example, a consulting business logo should include formal colors and designs. Blue is an ideal color for consulting. On the contrary, a cartoon site may have a logo with bright shades of yellow or orange denoting fun and amusement.

This does not mean that the logo should incorporate all facets of the business. Let’s say your business quickly delivers nurses that provide multiple types of care to seniors, your logo should not be a graphic of a someone dressed as a running nurse with eight arms, enclosed in a beating heart.

4. Size matters

Your logo should maximize whatever real estate it occupies. A good logo should look great whether is stamped on a pencil or plastered on a billboard. Be sure to test this by viewing your logo on different devices from your smartwatch to your big screen tv.

5. Ask for different layouts

You probably won’t start off with billboards, instead, your use case may be more around business cards, websites, and promotional materials. Be sure to ask for different layouts to match the intended printed material

6. Use fewer colors

Colors play a crucial role in logo design so in most cases, use no more than two colors. Multiple colors can add all kinds of complexity from print costs to issues on third party materials. Remember you will be giving out your logo to other organizations if you want to do co-marketing or sponsorships.

Some colors that cannot be neatly transformed on some mediums. Be aware of such colors. A good rule of thumb is to stick to basic primary colors.

7. Show me the vector

Vector images are made up of basic geometric shapes such as points, lines, and curves. Vector images can scale up or down in size without losing quality.  Jpeg, gifs, etc, on the other hand, are made up and pixels that do not scale as well. Logos should be created in vector programs like Adobe Illustrator. Always ask for the original vector file.

Need help with your logo?

A professionally designed logo will give your company’s image an additional boost. Contact the folks at EZtransition to design you a customized and professional logo.

EZtransition provides quality web services and products that enable North American small businesses to improve their image and quickly add value to their operation. We strive to continually improve all facets of the business in order to offer customers affordable prices and greater innovation.

How to Add FaceBook Messenger chat to your WordPress website

How to Add FaceBook Messenger chat to your WordPress website

We live in a real-time world and sometimes your customers just need a quick answer. There is no better tool to answer quick questions than a live chat widget on your website. There are many paid options for live chat, but Facebook provides a pretty good if not one of the best options for free. Its Facebook messenger and the good news is that your clients are probably already using it.

Why Use Messenger’s Customer Chat on Your WordPress Website?

1. Your customers are already using it.

This cannot be stated enough. There are 2 billion people already using Facebook messager, chances are your target customer is one of them. Why force them to use something else. Meet them on their own turf and make it easy for them to talk to you.

2. Target the customer again and again…and again

Once the customer engages with you once, Facebook records the interaction and will let you build a custom audience that you can run ads against.  You can even use the sponsored ads feature directly in Facebook messenger. If a customer is reaching out to you, then they are most likely a high-quality lead. Facebook Messenger lets you re-engage as often as you need to.

3. Build and integrate Chat Bots.

Danger Will Robinson, Danger! Ok, not that kind of Bot. Facebook messenger platform allows you to build chatbots that can handle basic conversations without you and even learn the best ways to respond over time. Imagine your website engaging in a natural sales or customer service conversation then sending you only customers that are ready to convert! The Facebook platform makes this not only possible but relatively easy.  

Adding the Facebook Messenger Plugin to Your WordPress Website

So we’ve reviewed the benefits now let’s go ahead and add this thing to our WordPress site. Facebook messenger chat can be added to your WordPress site Website in a number of different ways. We could use a plugin, but at EZtransition we tend to avoid using plugins if we don’t have to. This is a clear case of “don’t have to”.  Since all our websites are powered by the DIVI framework, it super easy to paste some code into the theme which will give you that coveted Facebook chat widget at the bottom right corner of your page.

  1. First, we need to get the code from Facebook. Go to your Fan page → Settings → Messenger Platform. In the Whitelisted Domains, enter your website address. Then click Save to complete.
    Whitelisted Domains
  2. Scroll down to the Customer Chat Plugin section and click “setup”.
    Customer Chat Plugin
  3. Follow the three-step wizard then copy the resulting code.
    Setup Customer Chat
    Setup Customer Chat
  4. Go to the General tab click on messages, check the box allowing people to use the message button, and save the changes.
    General Settings

Now we need to get your code on your website.

  1. login to your WordPress site.
  2. go to Divi -> theme options -> integrations
  3. paste in your facebook code into the box that says “Add code to the < body > (good for tracking codes such as google analytics)”
    Facebook code integration

That’s it, you’re done. Sit back and enjoy the customer conversations. If you’re an EZtransition customer, you can simply open a ticket and we’ll do this for you on request.

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