So you’ve got a massive email list with lots of contact info. The contacts may be from a year-old campaign or one you pumped out last week. Either way, your list is full of great leads, all interested in your products/services. Some of them may already be customers.
But what about those who aren’t customers and those who never even opened your emails? For new marketers, it’s humbling to find what little percentage of your list responds to you, let alone make a purchase. Even for top email marketers, average open rates hover around 20% and are likely much lower for you.
But what if it didn’t have to be this way? What if you could recapture those dead leads and transform them into customers? Well, you can. Using EZtransition’s SMS automation software, you can conduct a reactivation campaign with one click. Let’s find out how.
Why Should You Reactivate Business Leads?
Reactivating leads means you re-ignite the spark between you and the contact. After all, they signed up for your list for a reason, right? Anyone who signs up for your list is interested in what you offer, but they may not be ready to buy, or life gets in the way.
Whatever the reason, they’re on your list, which gives you the right to contact them and connect them with your products and services. For those leads who have never bought from or responded to you, it’s time to hit them with an irresistible offer. Not through email but an automated text message.
How EZtransition Helps You Recapture Leads (SMS Automation)
1. The Offer
Cold leads need something striking to regain their interest. Start by creating an irresistible offer. Let’s say you’re a meal prep business offering a subscription-based meal delivery service. The program costs $100 per week, but you’re offering it for $50 in a “This Week Only” deal.
Now let’s say John is a member of your list but rarely opens your emails and is not yet a customer. For John, you could create a message like this:
“Hey, John, just a quick message to let you know we have a 24-hour only, 50% discount on membership this week. It’s a first come, first served offer, and spots fill quickly. If you’re in, respond with “Yes.”
An offer like this not only offers a considerable discount but creates a sense of urgency and a personal touch in the form of text, which people are much more likely to check and respond to.
2. The Follow-Up
John can either say “yes,” “no,” or not respond to your offer. If he says, that’s fantastic; you’ve netted an extra $50 in sales for the month and hopefully a recurring subscription at the full price. If he says “no” or ignores your offer, you can send a follow-up text 1-hour later.
The follow-up text: “Hey John, just a quick reminder that our 24-hour discount is expiring at midnight tomorrow, and spaces are filling quickly; let us know if you’re in”. Again, John can opt-in, say no, or ignore your message.
For instance, you send your irresistible offer to 1000 cold leads, and 1% of those opt-in on the first round. That’s ten leads, all purchasing your discounted subscription at $50 a head, totaling an extra $500 for sending a text. Not bad, huh? Then say a further 1% accept the follow-up offer; from the remaining leads, that’s another $500 for sending the second text.
EZtransition makes this process easy, with sophisticated SMS software allowing you to automate bulk SMS messages and automatically use Artificial Intelligence to respond to follow-ups. It’s perfect for recapturing cold leads like John.
If you want to maximize recapturing cold leads or small business marketing in general, check out EZtransition.com, then contact us on the chat widget on the bottom right. We are a marketing agency in Atlanta specializing in digital marketing strategy for small businesses, lead generation, and reactivation marketing. Get started with our free trial today and see how our automated SMS software helps accelerate your sales.
As we continue our series of articles about online reputation management for businesses, in this sixth article, we will explain how to track, analyze and take action based on review sentiments over time. Our first post explained why small businesses need online reputation management more than ever in 2022, while the second piece reveals the trick to earning more internet reviews. The third post discussed how to achieve more 5-star ratings for your business, and the fourth one explained how to respond to Google reviews in a short time. The fifth article highlights ways to amplify the best google reviews and enable them to appear everywhere.
Online reputation management and marketing for small businesses play a significant role in ensuring the success of a business. Basically, it involves tracking and analyzing your customers’ sentiments. Afterward, you have to take action based on those reviews to improve your customer experience.
Read on to learn more about tracking, analyzing, and taking action based on online reputation management principles and reviewing sentiment over time when marketing for child activity centers.
What is Sentiment Analysis
Sentiment analysis is an automated procedure that helps analyze texts and interpret their feelings. It uses algorithms and machine learning technology to classify statements into negative, positive, and neutral categories.
Often, this process is used by businesses and brands as a social media monitoring strategy to handle massive volumes of data and obtain consumer insights. This way, you can understand more about consumers’ attitudes towards your business and what your competitors are doing.
How Sentiment Analysis Works
Sentiment analysis tools work in three important steps:
Gather and prepare Data
The first step in sentiment analysis and online reputation management is gathering data from customer feedback or review rating sites. After collecting the data, you need to convert it into an XLS or CSV format.
Use the Review Sentiment Analysis API
Take your input data and run it through the sentiment analytics API. It will instantly produce sentiment ratings ranging from negative one ( -1) to zero (0) and positive one (1). A negative one represents negative sentiments, while zero shows neutral sentiments. Finally, a positive one represents positive sentiment.
Sentiment Analysis Dashboard
After getting the sentiment scores, you can choose to transform them into visual reports using data visualization tools such as Tableau. These presentations contain tables, graphs, and charts that can help you identify the patterns and trends in your market.
How to Make Positive Changes in Your Business Based on Real Data
Real data can help you in marketing for small businesses and make positive changes, as discussed below.
Know Your Customer
All customers are unique, and each of them has specific needs. Reputation management Atlanta requires you to use real-time data to identify your customers and know what they want easily. This way, you can attend to your customers’ needs, allowing them to remain loyal to your business.
Promote Different Products Depending on Insights
If your business deals with different products, it is essential to tailor a marketing strategy that suits each product depending on insights. As a result, you can easily connect with your audience and attract more customers.
Easily Identify What is Working or What is Not
Marketing agency Atlanta professionals are not perfect. There are times when they may use campaigns that are not effective. Using real data, they can identify the strategies that are working and those that are not, allowing them to make adjustments.
Importance of Analyzing Repetitive Reviews Keywords
When analyzing reviews, you need to analyze repetitive keywords. Analyzing these keywords helps you to know what your customers want. These keywords can also help you better understand what you are doing to improve further and retain your customers. Finally, these keywords can also help you develop effective marketing campaigns and boost your business.
If you are looking for a marketing agency in Atlanta, contact EZtransition. Our company specializes in reputation management in Atlanta, enabling you to attract more customers. Additionally, our company offers marketing for child activity centers. Get started with EZtransition’s reputation management service today, and use the code “rep15” for 15% off of your monthly subscription.
We have been engaging in a very interesting topic on the importance of online reputation management for small business owners.
So far, we have looked at reasons why small businesses need reputation management more than ever in 2022; the secrets to generating more online reviews; how to get a 5-star review for your business; and eventually how to respond to your Google reviews in less time and, in turn, grow your business here.
In this fifth article, we will be expounding a little more on the best way to amplify your best Google reviews so that they show up everywhere.
One of the new ways that small businesses are leveraging to acquire and retain new customers is by building their online portfolio through reviews. This could be on social media and business platforms like TripAdvisor and Yelp.
Recent research has shown that customers will first view a business online before engaging with the brand and its products. Over 90% of all these customers will mainly depend on reviews before making a purchase decision.
That’s why businesses ought to harness and amplify best reviews as an important tool, especially when marketing for child activity centers.
Here’s How To Amplify Your Best Google Reviews
1. Post and re-share customers’ posts and reviews
Different social media platforms have a tool that enables you, as a business owner, to share posts written by others. These posts don’t necessarily need to be your original masterpiece for re-sharing. Do this on as many social media platforms as possible.
The more positive reviews and comments you share, the more you promote a good image for your online business and reputation. Many brands are now harnessing this to do marketing for small businesses.
However, remember to do this with caution, as it could sometimes drive customers away.
2. Make use of audio-visuals
The best way to capture the attention of social media users is through the use of images. Create images, videos, and short clips with different customer reviews and post these on your social media platforms.
If you are marketing for child activity centers, you might tweak and make them as colorful and playful as possible to reach your target audience.
Make use of online tools such as Canva, which are great for building social media graphics. These have great review templates that are simple to customize and share and can be used to do marketing for small businesses that are yet to hire experts in design.
3. Monitor reviews and give timely feedback
To understand your brand’s reputation you need to monitor reviews and feedback closely. Make use of Google Business and other platforms to monitor your reviews on a daily basis.
Whenever a customer reviews your product, strive to respond and do so in a timely manner. Don’t be afraid to leave a thank you note to such customers. It goes a long way to show that you value them and their feedback.
4. Have a Google review page on your website and automate the review process
Dedicate a full and easily accessible page for reviews on your website navigation menu.
Besides having reviews, the page should serve as an invitation to other clients who’d love to comment on your services and products. Make use of review cards easily and automate the feedback menu if possible.
Populate this website page with review videos, screenshots, and messages in text form. This is a perfect marketing strategy and acts as a tool for online reputation management.
5. Constantly seek reviews from clients.
Finally, there’s no better way to amplify your best Google reviews than to keep asking for them. Remind your clients to rate you after every interaction. It might sound awkward at first, but it will become the norm with time.
Take Control of Your Online Reputation with EZtransition!
Now, if you are in need of a marketing agency Atlanta or reputation management Atlanta for your child activity centers or other small businesses, it’s time to get started. Here at EZtransition, we offer a reputation management service that can help you drive more sales through stellar customer feedback and improve your business’ online presence.
Get started with EZtransition’s reputation management service, and use the code “rep15” for 15% off of your monthly subscription.
We are continuing our article series about the importance of online reputation management for small business owners. This is the fourth article where we will reveal how you can respond to your Google reviews in less time and, in turn, grow your business. Our first article told why small businesses need reputation management more than ever in 2022. The second article of the series revealed the secret to generating more online reviews. The third article covered how to get more 5-star reviews for your business. Feel free to read the entire series of articles to help you build a comprehensive online reputation management strategy.
Now that you know the importance of generating reviews for marketing for small businesses and understand how to do it, you must respond to your reviews to build customer relationships and grow your business.
You can use five strategies to make sure you still have time left at the end of the day while responding to your reviews.
1. Showing that you care
Remember that by responding to a customer’s reviews, you’re showing the customer that their voice matters. Customers purchase from brands and companies they know, like, and trust, and the gesture of taking the time to acknowledge what they had to say pays in spades to deepen their relationship with you.
2. You can use the response to upsell
This tip should be used with discretion as you want to ensure that your response to your customer reviews is genuinely to thank them or to address a concern. That being said, your customer reviews can be one of the easiest places to create an additional sale. If you see, they’re happy with what they’ve already purchased, and you know that you can offer something that would also delight them, by all means, invite them to make the next purchase.
3. Use careful responses to turn negative reviews into positive ones
Unfortunately, along with the positive impact of good reviews, businesses will occasionally receive negative reviews that need to be addressed. There are best practices for responding to negative reviews, and there is also an opportunity to convert an unhappy customer into a satisfied one. By responding to a negative review in a professional tone, there’s a chance that you could not only regain their business but receive future referrals from them as well. Respond to a negative review with an actionable step to move forward with and what you will do to make it right. Acknowledge their experience by letting them know you understand and hear their frustration and offer a solution. If you can’t find their contact information to reach out to them directly, leave your direct number at the end of your response.
4. Never argue or try to justify your end
If a customer is unhappy, it’s your job to make it right. In their eyes, you made a mistake, and trying to explain your error will only make them more frustrated. Constantly affirm, empathize, and apologize.
5. Semi-automate the response process.
To save you some time, you can partially automate the response process. However, we caution you against full automation, as customers seek genuine responses.
If you’re looking for a marketing agency in Atlanta or reputation management in Atlanta for your child activity centers or other small businesses, we invite you to get started with EZtransition’s reputation management service! Use the code “rep15” for 15% off your monthly subscription.