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Customer Journeys

with Darren Cato

Welcome to the Customer Journeys Podcast. We discuss how to grow your business by applying inbound marketing strategies that guide your customers through a journey to discover your business.

Navigating the small business customer journey

We dive into the five phases of the customer journey: Awareness, Findability, Reputation, Conversion, and Advocacy. Understanding these phases is key to aligning your marketing, sales, and customer service efforts for maximum impact and growth.

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Recent Episodes

Why you should think of your business as a Flywheel

In the second episode of EZtransition's Customer Journey Podcast, we discuss how visualizing your business as a Flywheel can help improve Marketing and Sales which in turn leads to improved customer service. With this...

EZtransition Customer Journey Podcast

Welcome to the Customer Journeys Podcast. We discuss how to grow your business by applying inbound marketing strategies that guide your customers through a journey to discover your business.