We continue our series of articles for small business owners on the importance of reputation management. This is the third article in the series, where we will go over how to get more 5-star reviews for your small business. In the first article, we covered why small businesses need reputation management more than ever in 2022, and in the second we covered how to generate more online reviews.
Managing your business’s online reputation is essential to attracting new leads and building customer loyalty. In fact, 94% of consumers have avoided a company due to a bad review. So, if you’re not managing your online reputation, you risk missing out on a ton of business.
From marketing for small businesses to online reputation management, every component plays an important role in the overall success of your business.
Implementing an online reputation management strategy helps enhance how customers perceive your business online. This could be through social media platforms, reviews, blogs, and much more. One way to enhance your business reputation is by getting more 5-star reviews online.
Keep reading to learn more about the three strategies we take at EZtransition to help you get more 5-star reviews.
Why You Need More 5-Star Reviews
Many online shoppers look at customer reviews before making purchasing decisions. Up to 88% of shoppers use reviews as a deciding factor when choosing between your business and a competitor. While positive reviews are great for boosting your total SEO ranking, negative reviews can seriously hurt your business. Using EZtransition can help your business manage both positive and negative reviews to improve attract more loyal customers.
3 Strategies To Get More 5-Star Reviews
At EZtransition, we use the following tried and tested strategies to help our customers get more 5-star reviews.
1. Intercepting Reviewers Before They Get to Sites Like Google and Facebook
Our services aim to get you more 5-star reviews and provide a funnel to ensure your best reviews make it to the sites that matter. By intercepting reviewers before they get to the common sites, you can ask them specific customer questions about their experience and have control over your reviews and feedback. This leads to more detailed feedback and compelling customer success stories that let your brand shine in its best light.
2. Have Reviewers Contact You Directly Before Publicly Posting
Once a negative review hits Google, Facebook, or any other popular platform, the chances of having that review deleted are quite slim. Our service allows your customer service team to contact those leaving poor reviews before they’re posted, giving you the chance to apologize directly to the customer about their concerns and giving you an opportunity to right your wrong, so the customer will give you another chance. This can help your overall online reputation by limiting the number of negative reviews posted.
3. Make It Easy for Positive Reviews To Go to Public Sites
EZtransition helps you amplify your best reviews by posting them on the best public websites where consumers go to find out about businesses. In addition, we offer tracking services that offer detailed reports to keep track of all your important review metrics. Using these metrics, we can help you determine how many reviews you’ve gotten, your average rating, and other important considerations.
This may look something like sending customers an email asking them to leave you a review on common sites. If the review is 4 or 5 stars, it will go straight to publishing. However, if it’s three stars or below, a customer may get a pop-up box notification asking if they would like the issue rectified.
Grow Your Business With EZtransition
Get started with EZtransition’s reputation management service today! Our marketing agency in Atlanta specializes in online reputation management and can help every type of business improve its online reputation. If you’re looking for marketing for small businesses or reputation management in Atlanta, we can help you get more 5-star reviews for your business. Use the code “rep15” for 15% off your monthly subscription. Contact us today to learn more. We also specialize in marketing for child activity centers, so book a call with us today and find out how we can help you.